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Jeep rocks the Wrangler Red Rock concept in Vegas [w/video]

The SEMA show may have once been all about dropping rides to the floor, but these days it's at least as much about jacking them up on lifted suspensions. And few show cars – or trucks, we should say – managed to embody that spirit at this year's tuner exposition quite as well as the Jeep Wrangler Red Rock you see here. The concept started out life as a Wrangler Unlimited, but instead of four doors, it has none. Or any roof, for that matter. Just a roll cage and a windscreen. What it does have are 17-inch wheels wearing 35-inch BF Goodrich tires and fitted to a suspension lifted by two inches. It also has a reinforced tailgate, power winch, tow hooks... everything, in short, that you could want or need for off-roading, and little more. As you can see, it also looks the business, with a custom hood, body-color grille, matte-finish bumpers, and a brown leather interior. Handsome as it is, though, its rugged beauty runs more than skin deep: lift off the sheetmetal and you'd find electronic locking differentials, a transfer case, and solid axles fore and aft. A more extreme take on the existing Jeep Wrangler Unlimited Rubicon Hard Rock edition, the Red Rock show truck was done up to honor the organization behind the Easter Jeep Safari that's a favorite among the legions of the Jeep faithful. And while it remains a concept only for the time being, a production version is slated to follow in time to celebrate the event's 50th anniversary next year. Related Video:

Jeep owner inadvertently receives 2018 Wrangler hood from scrapyard

After an apparent mix-up, FCA may be looking for a new scrapyard to which to send prototype parts. JLWranglerForums.com member Redrockjk recently purchased a used Wrangler hood from a yard near the FCA proving grounds. When he ordered it, he thought it was from a 2014 model, and while it looked very similar to his current hood, after installing he discovered something unusual. It was too long. From what we can see in the photos from JLWranglerForums.com, the leading edge of the hood sticks out roughly two inches from the top of the Wrangler's grille. The greater length is also clear when the hood is placed next to its likely predecessor. The receivers for the exposed latches are also too far forward to be used on a current Wrangler. Redrockjk also said there wasn't a VIN or a part number anywhere on the hood. As if those details weren't a big enough red flag, Redrockjk reported that the used parts supplier contacted him to ask for the hood back. We reached out to Jeep to see if they could confirm if this is a hood for the next-generation Wrangler. Unsurprisingly, the company had no comment at this time. Considering the details, and the proximity of the scrapyard to an FCA proving ground, there's a better than zero chance this is from a pre-production 2018 Wrangler sent to the yard to be scrapped. No word on whether the hood was aluminum, as has been rumored. Except for the length, the part fits pretty well on the current model. The hood vents present are also similar to those found on some current models. It's one more piece of evidence that the next Wrangler won't stray far from a proven formula. Related Video: Featured Gallery 2018 Jeep Wrangler Hood News Source: JLWranglerForums.comImage Credit: JLWranglerForums.com Spy Photos Jeep SUV Off-Road Vehicles forum wrangler forums

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.