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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

EU finds Jeep Grand Cherokee and Suzuki Vitara break emissions rules

AMSTERDAM — Fiat Chrysler's Jeep Grand Cherokee and Suzuki's Vitara diesel models both break emissions rules and must be fixed or face a ban on sales across Europe, the Dutch road authority ruled on Thursday. The RDW authority, acting as the reference regulator for across the European Union, said Jeep had developed a software fix and that the authority had ordered the company to recall the model across Europe to roll it out. It added Suzuki had yet to find a credible solution for the Vitara. "Suzuki must come with adequate improvement measures or the RDW will begin the process of revoking its European type approval," the RDW said in a statement, adding it had also started the process of revoking approval for the Jeep Grand Cherokee as a "precautionary measure." Regulators across the world have been testing diesel models since Volkswagen admitted in 2015 that it used illegal software to cheat U.S. emissions tests. The RDW said it had found both the Jeep Grand Cherokee and Vitara had used "prohibited emissions strategies" that led them to emit higher levels of harmful nitrogen oxide (NOx) on the road than under testing conditions. Dutch State Secretary for Infrastructure, Stientje van Veldhoven, said in a letter to parliament she would inform prosecutors of the RDW's findings. Fiat Chrysler and Suzuki could not immediately be reached for comment. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep mulling power top for next Wrangler

Jeep is hard at work on the next-generation Wrangler, though the truck is still a few years from hitting the trails. The new model will still be aimed at off-roaders, but rumors suggest it will be a little more comfortable than previous versions to appeal to more people.
According to Road and Track, Jeep is developing a power-retractable top as an expensive option for the Wrangler. There is no word if the top in question is a sliding canvas rollback like the ones found on many European vehicles or a full convertible hardtop or softtop, nor do we know whether it would be made available on two- or four-door models. It might be a nice feature for some buyers but would certainly add complexity to a truck already known for its ruggedness. We asked Jeep for confirmation, but Jeep spokesperson Todd Goyer could only remind us that the company "can't comment about future products."
In news that is likely to irk the faithful, R&T reports the next model may also ditch its folding windshield for improved safety and possibly even get rid of its rear-mounted, full-size spare tire. The new Wrangler won't go completely soft, though, and will reportedly still feature removable doors and solid axles.