2018 Jeep Wrangler Unlimited Rubicon Loaded on 2040-cars

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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Jeep Wrangler Dragon Edition coming to North America

If 2012 was the year of the dragon in China, perhaps the US can claim 2014. After showing the Jeep Wrangler Dragon Design Concept at the 2012 Beijing Motor Show, and apparently receiving "tremendously positive feedback" from Jeep enthusiasts across the globe, the automaker has decided to introduce a production version that will hit US showrooms this fall with a price of $36,095.
"The dragon symbolizes strength and power and is an aspirational character normally associated with royalty and good fortune," says Jeep, and that apparently equates to a blacked-out Wrangler Unlimited with bronze satin gloss highlights inside and out, along with big dragon decals that start on the hood and run down the fenders. There are 18-inch matte black wheels with a bronze outer edges, and a dragon-emblazoned spare tire cover completes the look.
We suggest you peruse the high-res image gallery above to see all the black and bronze detailing yourself, and make special note of the interior. In related news, all 2014 Jeep Wrangler models get an optional Trail Kit and clear park lamps to replace the previous amber units. New colors include Amp'd, Anvil, Copperhead, Flame Red, Granite Crystal and Hydro Blue (Freedom edition only), which join carryover colors Billet Silver, Bright White, Black and Dune.

2018 Jeep Wrangler Rubicon Alaska Cannonball | Into the West

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000 mile journey across North America. Check out his first and second installments. DOVE CREEK, Colo. – Last week I hopped off the Oklahoma panhandle into Grenville, New Mexico. After a tight right-left on Grenville's Lake Road, the tarmac fell away into immense, scrub-filled valleys rimmed by rock spires and elevated mesas. Pushing into Colorado from the southeast, elevation and high-plains beauty come quickly. It's like driving through the imaginary Arcadias on bottled water labels, or one of those 5,000-piece puzzle sets that grandparents and aunts devote months and bottles of gin to. I'm shacked up in Dove Creek's surprisingly quaint Country Inn because rain. Here are some notes from the road. For lack of time and space, I only mentioned the Jeep Collection in Suwanee, Georgia in passing last week. Once more: if you're a fan of Jeeps and you get to the Atlanta metro area, I highly recommend a visit — and look at the pictures at the bottom of this article. The 2018 Wrangler Rubicon I'm driving now sports Willys icons on the gear shift lever, windshield, and wheels, and when you turn the rig on, a graphic in the dash cluster morphs from a Willys into a JL Wrangler. Jeep insists on carrying the torch of its origins, so I found it edifying to sit in all four of those origins at the Jeep Collection. I can tell you this: the Americans who fought WWII were a lot smaller than we are. What am I driving? The Monroney titles it a 2018 Jeep Wrangler Unlimited Rubicon 4X4, with a base price of $40,495. It's been plumped with these options: Leather ($1,495), Customer Preferred Package 24R (Cold Weather Group, $895), Trailer Tow HD Electrical Group ($795), LED Lighting ($895), Electronic Infotainment System Group with 8.4-inch Uconnect and Alpine Premium Audio ($1,295), Steel Bumper Group ($1,295), Trail Rail Management System ($195), All-Weather Floor Mats ($130), 8-Speed Automatic Transmission ($2,000), Premium Black Sunrider Soft Top ($595), and 17-inch black wheels with polished lips ($895). Add the $1,195 destination charge, and a customer paying MSRP would need to pony up $52,175 to take it home. Regarding my previous list of aftermarket bits, the Mopar rock rails are so well integrated that I forgot to mention them. They have come in handy. The Mopar grab handles, however, aren't so handy. The hard rubber grips hang from the roof by nylon straps, next to the front windows.