Jeep launches new ad with unreleased Michael Jackson trackFri, 09 May 2014
We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power – and timely, too – comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.
By Jonathon Ramsey
See also: Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum, Fiat Chrysler Automobiles: The next five years, Jeep lays out 5-year plan, including rebirth of Grand Wagoneer and new C-segment offering.