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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2019 Jeep Cherokee base model costs less, but other prices jump

Jeep just recently revealed the revised 2019 Cherokee crossover with a milder nose and tail, and even a bit more cargo space. The redesign has also brought new pricing that presents a $300 discount for the base Latitude trim, but sees increases across most of the rest of the trim lines. The destination charge also increased from $1,095 to $1,195. Four-wheel-drive is now a flat $1,500 increase for all models, whereas it varied between trims on the 2018 model. At the base of the Cherokee lineup is the Latitude, which now gets a price of $25,190, and that $300 reduction from the 2018 model carries over to the four-wheel-drive version. Latitude Plus sees a slight jump in price by $300 for the two-wheel- and four-wheel-drive models, with the two-wheel-drive one starting at $27,690. The Limited trim is up by $680 with both drivetrains, with a base price of $31,570 for one with two-wheel-drive. The biggest price increases come on the Trailhawk and Overland models. The Trailhawk soars $2,425 higher than last year's model, for a base price of $34,515. The Overland two-wheel-drive model also sees a big increase of $2,280 to a starting price of $36,275. But if you want four-wheel-drive in your Overland, the difference is a much more reasonable $535, for a base total of $38,970. View 104 Photos The 2019 Jeep Cherokee will be arriving at dealers soon. In addition to front-wheel-drive and two kinds of four-wheel-drive drivetrains, one with a single gear range and another with low range, a selection of three engines will be available. The standard engine on all Latitude, Latitude Plus, and front-wheel-drive Limited is a naturally aspirated 2.4-liter engine with 180 horsepower and 170 pound-feet of torque. All of those trims can have the optional 3.2-liter naturally aspirated V6 making 271 horsepower and 239 pound-feet of torque. The aforementioned Latitude Plus and Limited trims also have the new turbocharged 2.0-liter four-cylinder available as an option. That engine makes 270 horsepower and 295 pound-feet of torque. The four-wheel-drive Limited, and all Overland and Trailhawk trims have the V6 as a standard engine with the turbo four-cylinder as an option. All engines are coupled to a nine-speed automatic transmission. Related Video: Featured Gallery 2019 Jeep Cherokee: Detroit 2018 View 21 Photos Image Credit: Drew Phillips, Jeep Jeep Car Buying Crossover SUV Off-Road Vehicles

Fiat Centro Stile sells design sketches to support kids in Italy

Fiat's Centro Stile design studio in Europe has kicked off a project called stART Again to support the global charity Save the Children. The studio put 136 high-resolution sketches of Abarth, Alfa Romeo, Fiat, Fiat Professional, Jeep, and Lancia vehicles for download online at just ˆ20 a pop — about $22. The proceeds from all sales will be donated to a charity founded in England 101 years ago "to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts." Save the Children will use the funds to provide supplies, teaching materials, and support for studies for more than 100,000 children in the most disadvantaged areas of Italy who have been additionally harmed by the coronavirus and its effects. There are a heap of knockout drawings available. The selection at the Alfa Romeo store ranges from a 1958 Alfetta 158 racer to the coming Giulia GTA, classics in between including the immortal GTV 6 and the left-field 75 1.8 Turbo TCC racer. The Fiat marketplace contains wares from Abarth, Fiat, and Fiat Professional, with a massive emphasis on the new 500, but the hardcore 1972 Abarth 124 Spyder and oddball 900E van get slots in there (the 900E looks like a Volkswagen Vanagon, but the 900E came first). The Jeep shop is all business and big tires, save for the 1942 Willys MB, but someone needs to take the 1956 Jeep Forward Control sketch off the page and into reality. And the Lancia store has more to offer than the Stratos and Delta Integrale, an ominous Aurelia B20 GT and a Fulvia GT part of the five-model lineup. For some reason, Maserati got left out of the graphic bonanza, as did Ram, Dodge, and Chrysler, which is a shame. That still leaves 136 good reasons to click through and help the kiddies. Related Video: