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Jeep gunning to build 250,000 Cherokees a year

Contrary to what a certain politician may have said last year about Jeep moving to China, the automaker is in fact doing the opposite, with plans to greatly increase the production capacity at its Toledo North Assembly plant in Ohio. The Detroit Free Press is reporting that there are big plans for the 2014 Jeep Cherokee and Toledo North, as a local union president has informed the newspaper that Chrysler is planning to produce around 250,000 examples of the new midsize utility per year.
To put this number into context, 250,000 units is more than what Jeep Liberty sales totaled here over the last three years combined. Even taking into consideration that the 250,000 units will be distributed beyond US borders, that's an ambitious volume figure full-stop - and that's without taking into consideration the new Cherokee's love/hate design. In its favor, though, Jeep is making remarkable inroads globally as of late, and the Cherokee's size could work well in emerging markets. To get that kind of output from Toledo's Cherokee assembly line, Chrysler will reportedly hire 1,105 new workers - that's in addition to the 200 workers already being hired to build the popular Jeep Wrangler, which is itself expected to top 220,000 units this year.

Video charts evolution of Jeep from military vehicle to SUV powerhouse

Here's a fun new video from our car-obsessed friends at Donut Media. It shows the evolution of the iconic Jeep from its World War II roots to the forthcoming 2019 Scrambler pickup in a little over two minutes. Using illustrations and audio of Jeep engines and broadcast advertising spots, it's a fascinating look at the common traits that have persisted over more than 75 years and changing consumer preferences. Three companies originally responded to the U.S. Army's request in 1940 for proposals to make a quarter-ton "light reconnaissance vehicle" tailored to its specs — Bantam, Ford and Willys. The video starts by showing all three early contenders — the Bantam Reconnaissance Car, Ford Pygmy and Willys MB, which was based on the Willys-Overland "Quad" prototype, named for the 4x4 system it utilized. Willys eventually won the contract in 1941 to build 16,000 revised MB models for American and Allied forces. Willys would trademark the Jeep name in 1945 with its CJ-2A, a Civilian Jeep geared toward farmers. As the video shows, Jeep really started to diversify its body styles and colors in the 1970s and '80s under the ownership of American Motors Corp., which purchased the money-losing Jeep brand in 1970 from Kaiser-Jeep, which itself had acquired the brand from Willys in 1953. The '70s brought models like the CJ-5 Renegade and CJ-5 Laredo, and the video includes updates including the second-generation Wrangler Unlimited in 2004 and the Wrangler-based Scrambler pickup. Chrysler purchased Jeep from American Motors in 1987, shortly after the debut of the Jeep Wrangler, and has managed to hold onto the brand and ride it to success despite its own bumpy ownership trials and tribulations since then. Despite the many owners over time, Jeep has maintained its headquarters all along in Toledo, Ohio.

Jeep Wrangler pickup renderings: Latest imaginings of the Scrambler

The Jeep Wrangler-based JT pickup, which everybody refers to as Scrambler (boy, we're sure going to be surprised if that isn't the real name), doesn't hit the showroom floor until April 2019. That is a long time to wait. What's an impatient nation of Jeep fans to do in the intervening year? Speculate on what it looks like, of course. Jeep Scrambler Forum has sent renderings of the truck our way, shown in the photo gallery above. They depict the Scrambler in two scenes and in four classic colors: Sarge Green, Hella Yella, Sting-Gray and Firecracker Red. The illustrations, we're told, are based on "spy photos, CAD leaks and insider tips we've received." View 7 Photos Like the coming Ford Ranger, the Jeep truck stands to make a huge splash in the hot midsize pickup market, with Fiat-Chrysler CEO Sergio Marchionne saying he expects to see 100,000 Wrangler pickups sold each year. Compare these latest renderings with a set of renderings that ran back in June on JL Wrangler Forums. (We're reprising a gallery of them below, along with a gallery of spy shots.) You'll note some differences between them and the latest renderings, a key one being the seeming absence of that kink (Jeepmeister kink?) where truck cab meets bed. See what other differences you can spot. It'll be a good way to help pass the time until next April. Jeep Wrangler Pickup View 14 Photos View 21 Photos Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.