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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Jeep's 75th Anniversary Wrangler Salute rolls down the line

UPDATE: The commemorative 75th Anniversary Jeep Wrangler rolled down the assembly line in Toledo, Ohio today. With its roll bar, doors, and rear seat removed, it really does pay fitting tribute to the classic Willy military models of the past. The 419 area code stenciled on the bumper and date on the hood look period appropriate. Well done, Jeep. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's difficult to pinpoint exactly when the Jeep Wrangler was born, but the automaker claims the legendary off-roader as we know it today was officially created in 1941. On July 15th of that year, the US Government awarded Willys-Overland with a contract to build the Willys MB, which quickly got the nickname "jeep". To commemorate its 75th anniversary, Jeep has created a WWII-themed Wrangler that pays homage to the Willys MB. The gorgeous concept most likely won't see the road, which is a shame as the rugged one-off yanks at the heartstrings of truck enthusiasts and historians alike. Based on of the current Wrangler Sport, the olive-drab Wrangler 75th Salute concept imitates the original Willys MB to the tee. The concept has no B-pillars, no doors, no roll bars and honors the "function over form" styling of the original military vehicle. The concept rides on 16-inch steel wheels that are wrapped in 32-inch non-directional tires and features vintage-looking hood latches, steel front and rear bumpers with tow hooks, and low back canvas seats. The Salute concept will be built on the same assembly line in Toledo, OH that has produced the Wrangler for decades. In addition to putting out an image of the concept, Jeep also touched on the rich history of the original Willys MB, which you can read below. Related Video: In July 1940, the U.S. military informed automakers that it was looking for a "light reconnaissance vehicle" to replace the Army's motorcycle and modified Ford Model-T vehicles. The Army invited 135 manufacturers to bid on production and developed a lengthy specification list for the vehicle, including a 600-lb. load capacity, wheelbase less than 75 inches, height less than 36 inches, smooth-running engine from 3 to 50 miles per hour, rectangular-shaped body, four-wheel drive with a two-speed transfer case, fold-down windshield, three bucket seats, blackout and driving lights and a gross vehicle weight below 1,300 lbs.

Chrysler earns $1.7B in 2012, revises product plans for US

Hot on the heels of Ford's earnings announcement for the year that was, Chrysler today reported a 2012 net income of $1.7 billion, up substantially from the comparatively minuscule $183 million profit earned in 2011 when it repaid its US government loans.
Chrysler's good year ended with an excellent fourth quarter that saw net income rise 68 percent from $225 million in 2011 to $378 million. Where are all those extra earnings coming from? Market share, which Chrysler saw increase to 11.4% last year on sales of 1.65 million vehicles. In fact, the Auburn Hills, MI-based automaker out-paced the industry's market growth of 13 percent last year with sales up 21 percent for the year.
The company also revealed an updated product plan for its Chrysler Group and Fiat brands that looks all the way out to 2016. It's an updated version of the plan introduced in 2009 shortly after Fiat took control of the American automaker, and includes such new additions as an Alfa Romeo model, likely the 4C, to be introduced in the US this year, as well five more Alfa models by 2016. Likewise, Fiat will be growing by an additional seven models in the coming few years.