2014 Jeep Grand Cherokee Summit on 2040-cars

Auto blog

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Track N Go Wheel-Driven Track System Slays Winter | Autoblog Minute

Making the rounds on social media is a video of a Jeep Wrangler and Jeep Grand Cherokee slaying snowy terrain. The trucks are using the Track N Go. Jeep Autoblog Minute Videos Original Video viral video winter driving

Daily Driver: Long-Term 2014 Jeep Cherokee

As a fan of the boxy Jeep styling of old, I was disappointed when photos first leaked of Jeep's revived Cherokee in early 2013. Then the midsize crossover arrived in Autoblog's longterm garage in May of 2014 and my opinion did a 180. I was prompted to rethink the exterior design of the vehicle after reading our reviewer's interview with head Jeep designer Mark Allen. "The previous, blocky Cherokee was so aerodynamically inefficient, it would be wrong to do it," Allen told Autoblog's Jonathon Ramsey. That made sense. After all, Jeep is a brand associated with the outdoors, so its only natural that they seek to produce efficient, yet capable vehicles. It was then I began reconsidering the sleek lines of the new Cherokee. What once seemed bland and rounded now appeared streamlined and purpose-built. I also give Jeep credit for the slim headlamp silhouette, which look like no other SUV on the market – a far cry from the distinct circular lamps on Wranglers or squared headlights of past XJs. As I drove our long-term Jeep Cherokee Trailhawk on a few road trips, my affinity for the vehicle's comfortable interior grew as well. The seats held up to a nine-hour trek to Montreal, and the Chrysler Uconnect system made navigating the roads and the radio a breeze. Above you'll hear my early impressions of the Cherokee, and below you'll find a previous long-term update featuring Autoblog's Steven Ewing and Chris McGraw. UPDATE: The video mistakingly indicates that the Jeep Cherokee features LED headlights. The Jeep Cherokee, in fact, has daytime running lamps with LED accent lighting. Related Video: