2022 Jeep Gladiator Mojave on 2040-cars

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We test the latest Easter Jeep Safari off roaders in Moab

The Easter Jeep Safari began as a play for tourism: in 1967 the Moab Chamber of Commerce invited "the Jeeping community" to ride a single trail on the Saturday before Easter. The attendees were mostly members and friends of the Chamber of Commerce. Now, 52 years later, the nine-day Safari takes place on more than 40 trails and lures thousands of Jeepers, who put on one of the biggest and best modified Jeep shows in the world. Cue the designers at Jeep and Mopar, who mastermind new ideas every year for what a modified Jeep could look like, with inspiration from the experiences they have and the mods they see at the Safari. We flew to Moab to drive the seven newest concepts, and start the recap with the disappointments: The B-Ute and the 4-Speed, but only because we couldn't drive them. Before the day had properly begun, those two designer treats had tapped out. The Renegade – internally codenamed B Utility, hence the "B-Ute" name – always feels like The Little Engine that Could when placed next to its halo Wrangler brother. In addition to the cosmetic changes, designers put the arcane caption "Lt. Jenkins" above "FWD1337" (explanations of those two memes here and here). The B-Ute would have been nice to drive if for no other reason than shouting "Leeeroy Jenkins" all around the course. View 16 Photos We rued missing out on the 4-Speed. The blue wonder is the third of a conceptual trio called "The Lightweights," focused on nimble trail handling provided by weight savings. The first of the Lightweights, the 2011 Pork Chop concept, cut 900 pounds from a standard Wrangler Sport. The 2013 Stitch concept lopped 1,100 pounds. The 4 Speed omits 900 pounds. Jeep brought both earlier concepts, and they were revelations. The Stitch was a throwback to stripped-out Dukes-of-Hazard-style Jeep romping. Round vents at the edges of the instrument panel act as side mirrors, Fiat Abarth seats grip occupants, the lemon-hued bikini top sewn from a transparent welding curtain bathes the cockpit in yellow light. Daisy Duke drove a 1980 CJ-7 that had 87 horsepower to move 2,700 pounds. The Stitch weighs about 3,200 pounds, but gets 290 hp. The Stitch skimmed over rocks and floated over sand, so light on its feet that Jeep lead designer Mark Allen told us the 35-inch Mickey Thompson MTZ tires were inflated to a mere 3 psi. The 4-Speed concept's pretty close to the Stitch weight thanks to carbon bits and lighter four-cylinder engine.

Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

Fiat Chrysler taps Amazon, Shell execs to fill roles

MILAN — Fiat Chrysler Automobiles is tapping executives from Amazon and Shell Oil Company with previous automotive industry experience to fill its ranks. CEO Mike Manley said in a letter to employees Thursday that Mark Stewart would join FCA as chief operating officer of North America from Amazon, "a company known for its culture of innovation, and obsession with delivering incredible value to customers." At Amazon, Stewart led teams focused on advanced robotics, artificial intelligence and automation methods. He previously was COO of ZF TRW automotive components supplier. Niel Golightly was named head of global communications. He was most recently Shell's vice president for external relations in North and South America, with a focus on reputation, brand and stakeholder engagement beyond communication strategies. He previously held roles at Ford Motor Company. Related Video: Image Credit: REUTERS/Rebecca Cook Hirings/Firings/Layoffs Alfa Romeo Chrysler Dodge Fiat Jeep RAM FCA Amazon shell Mike Manley