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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar unveils a Touring version of the XE SV Project 8 super sedan

Jaguar produced just 300 examples of the bonkers XE SV Project 8 super sedan. Now, it's going to build 15 more, but in a new street-spec Touring form. It's essentially the same as the track-spec version, but you lose the extreme aero elements. If you remember the Project 8 from a couple years ago, you know it has an adjustable carbon fiber wing sitting atop the decklid. This one just has a small lip spoiler, giving it a more discreet look. Additionally, the adjustable front splitter is swapped for a smaller fixed one that is less likely to scrape on everything you encounter on the road. Finally, Jaguar removed the aggressive decals, but you're allowed to put those back on optionally if you so choose. The Touring retains the 5.0-liter supercharged V8 making 592 horsepower and 516 pound-feet of torque. That's good for a 0-60 mph run in just 3.3 seconds. There is some bad news for those angling for the highest top speed, though. Jaguar limits the wingless Touring to just 186 mph, whereas the more stable, regular SV Project 8 is allowed to hit 200 mph. Another bit exclusive to the Touring is the required four-seat configuration. You were able to option the standard car with a half roll cage in place of the rear seats. But hey, don't you want to drive your friends around in your stupid-fast Jaguar? Weirdly enough, the Touring is actually a hair more expensive than the standard car. You'll be looking at a standard price of just over $190,000 to the regular car's $187,500 starting price. The difference is negligible at that point, and the Touring will actually be far more exclusive than the already limited standard Project 8. We certainly like the looks of the Touring version — it reminds us of the Porsche 911 GT3 Touring in nature and purpose, and there's a whole lot to love about that car. Jaguar says that even though it's only making 15 of them, some slots are still open for ordering. If the most powerful Jag without a wing strikes your fancy, we'd recommend getting in touch with Jaguar sooner rather than later.

Jaguar may join the FWD, small-car parade

Was it right for Chevrolet to detune the 1975 Corvette's base engine to 165 horsepower? Was Aston Martin wrong to make the Toyota iQ-based Cygnet? Is BMW crazy to be testing the new 1 Series with three-cylinder engines and front-wheel drive? It seems now, just as in the 1970s and 1980s, that emissions regulations and social considerations are driving some automakers to adopt unbefitting practices to maintain acceptance in the eyes of governments and consumers. Jaguar has jumped on the bandwagon, and is considering development of small, frugal, front-wheel-drive cars to help lower Jaguar Land Rover's average vehicle CO2 levels in light of tightening European emissions regulations, Autocar reports.
By 2020, the European Union expects the model range of every manufacturer to average 95 grams per kilometer, which is a new law passed by the European Parliament in April. Manufacturers who make more than 300,000 vehicles per year must meet these targets, and JLR is expected to be producing up to 700,000 vehicles per year by then. CO2 regulations after 2020 will only get stricter, as EU politicians already are talking about lowering CO2 levels to between 68 g/km and 78 g/km. (To put that in perspective, Autocar posits that driving a fully charged electric vehicle in Europe produces about 75 g/km when factoring in the power-generation infrastructure.)
Jaguar has some choices here, but so far they all have drawbacks. It could develop a new, compact chassis architecture for a line of compact vehicles, but the investment required for such a project could be prohibitively expensive. Jaguar has been looking into using the Land Rover Evoque platform for a small SUV, Autocar reports, but Land Rover brand manager John Edwards raises issue with such a plan, saying it may not be financially feasible.