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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Lister Stealth debuts as a reworked Jaguar F-Pace SVR with 195-mph top speed

The Lister Jaguar F-Pace is here, and according to Lister, it’s “BritainÂ’s fastest and most powerful SUV.” Top speed is 195 mph. Bentley might like a word about this claim, as it considers the Bentayga Speed to be the fastest SUV in the world. However, the Bentley only tops out at 190 mph. ThereÂ’s the question of whether or not the Lister should count, too. At its core, the Lister Stealth (this vehicleÂ’s proper name) is a heavily reworked Jaguar F-Pace SVR.  None of the above will really matter unless you find yourself on the autobahn or an airstrip. Practically speaking, the StealthÂ’s 0-60 mph time of 3.6 seconds will be far more useful. ThatÂ’s a half second quicker than the F-Pace SVRÂ’s 4.1-second 0-60 mph time. It comes courtesy of Lister upping power from the 5.0-liter supercharged V8 to 666 horsepower and 650 pound-feet of torque. Lister gets more power and better cooling via upgraded dual supercharger pulleys, a custom-built intercooler and a new high performance air filtration system. It then applies a custom tune to the powertrain software to make it as smooth and easy to drive as the regular F-Pace SVR. Cooling is enhanced further via a new carbon fiber front bumper that has two massive air intakes for added airflow. In addition to the bumper, Lister fits a new front splitter and larger rear diffuser for better aerodynamics. Larger side skirts and wider wheel arches enhance the stance of the vehicle, while 23-inch wheels make it stand out even more. A custom stainless steel exhaust pokes out through the carbon fiber diffuser, and uprated brakes hide behind those big wheels. Lister gives folks a ton of customization options for the interior. You can choose between 36 different color choices of the fancy Bridge of Weir Nappa leather. There are up to 90 different stitching options available, too.  We have a feeling there wonÂ’t be a single one exactly like another, because Lister is only building 100 Stealths. Pricing starts at GBP109,950 and goes up from there. At todayÂ’s exchange rates, itÂ’s equal to about $145,000. ThatÂ’s $63,250 more than a base F-Pace SVR. But hey, maybe that extra 19 mph on the top end is worth it to you. Related video: Featured Gallery Lister Stealth View 17 Photos Aftermarket Jaguar Crossover SUV Luxury Performance

2021 Jaguar F-Pace First Drive Review | A jam-packed update with a lot to like

As one of Jaguar’s top-selling models, the F-Pace serves as an unofficial ambassador for the brandÂ’s lineup as a whole. Its rather dramatic 2021-model-year makeover coincides with an effort by Jaguar (and sister brand Land Rover) to significantly overhaul its product offerings in an attempt to adjust to changing customer tastes. Consequently, the list of updates to the 2021 F-Pace reads like what youÂ’d expect from a complete redesign, rather than a mere mid-cycle refresh. To give you an idea of how dramatically Jaguar is streamlining its offerings, consider this: In 2020, Jaguar sold 12 variants of the F-Pace. Starting in Â’21, that drops to five: P250, P250 S, P340 S, P400 R-Dynamic S and the top-dog SVR. We say the 2021 model year, but thanks to COVID and the resulting supply disruptions, the timelines went a bit wonky. In just a few weeks, Jaguar will have 2022 models hitting showrooms. With the exception of the SVR, each model in the F-Pace lineup is named for its approximate power figure (in PS, because it has to be a little quirky for the American audience, right?). P250 models come with a turbocharged four-cylinder making 246 horsepower and 269 pound-feet of torque. The P340 and P400 R-Dynamic S utilize Jaguar Land RoverÂ’s new 3.0-liter, 48V mild-hybrid inline-six. The P340 offers 335 hp and 354 lb-ft, while the P400 R-Dynamic S packs 395 hp and 406 lb-ft of torque. The SVR gets a supercharged 5.0-liter V8 with 550 horses and 514 lb-ft. All engines are coupled to an eight-speed ZF automatic transmission and rear-biased all-wheel-drive system. Unlike JaguarÂ’s sedans and coupes, its crossovers arenÂ’t offered in RWD form. While the F-Pace received a handful of styling tweaks for 2021, the most noteworthy changes are inside. Just about everything in the cabin is new or updated, from the dash to the center console and even the steering wheel. The new design is more angular, with horizontal lines replacing some of the sweeping curves found in the 2020 edition. At the center of all this is JLRÂ’s updated Pivi Pro infotainment system, which is much prettier, snappier and easier to use than the one it replaces. Speaking of replacements, Jaguar chucked the F-PaceÂ’s rotary gear selector in favor of a more conventional shift knob – a welcome reversion, and one that is happening throughout the JLR portfolio. Elsewhere, the interior looks clean, sharp and upscale, but weÂ’d shop short of calling it characterful.