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Jaguar appoints Joe Eberhardt as North American President

Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.
Eberhardt joins JLR NA in a good, but challenging time for the company. It's fresh off the launch of the Range Rover Sport and Jaguar F-Type, which have been subject to rave reviews, and its overall sales are up 21 percent over 2012. Still, as Automotive News points out, the two manufacturers face a fight to become the equal of A-list competitors like BMW and Mercedes in the eyes of consumers.
"Joe brings a proven industry track record and valuable global leadership experience in luxury sales, service and marketing. We look forward to Joe leading our North American team in working with our retail networks to further grow the business and better serve our customers," JLR's group sales operations director, Andy Goss, said.

Jaguar Land Rover launches Pivotal subscription service

Two years ago, Jaguar Land Rover launched a subscription service in the UK dubbed Carpe. The program was effectively a 12-month lease with no deposit and no mileage limit, and an all-inclusive monthly payment covering insurance, tax, service, and repairs. For GBP910 ($1,134 U.S.) plus the cost of fuel every month, a subscriber could secure a Jaguar E-Pace at the bottom end, a payment of GBP2,200 ($2,741 U.S.) per month opening the doors to a Range Rover Sport. In between, the Range Rover Evoque cost GBP980, the Jaguar XE GBP1,200, the Range Rover Velar GBP1,255, and Land Rover Discovery GBP1,550. The numbers and customer feedback have encouraged JLR to turn Carpe into Pivotal, with new lease levels, terms, and restrictions. Instead of keeping a vehicle for 12 months, Pivotal subscribers pay GBP550 to join, then swap out every six months. Changing cars early incurs a GBP250 fee, or customers can request to stick with the vehicle they have beyond six months, but JLR reserves the right to switch out cars when necessary. Pivotal keeps tabs to the odometer, too — instead of unlimited driving, the program caps fee-free travel at 1,500 miles per month, 20 pence per mile after that. However, the FAQ section explains that "mileage is accumulative so do not worry if you do not use your full mileage allowance, the first month can be carried on into the next within a given vehicle."  Carpe's six levels have been reduced to four Pivotal tiers. Blue costs GBP750 ($934 U.S.) per month and offers access to the Jaguar F-Pace, Land Rover Discovery Sport, or Range Rover Evoque, clearly a much better deal than GBP910 for an E-Pace (and we like the E-Pace). Indigo runs GBP1,150 ($1,433 U.S.) for the choice of a Jaguar I-Pace, Range Rover Velar, or Land Rover Discovery. Violet, costing GBP1,350 ($1,682 U.S.), comes with just one vehicle for now, the Range Rover Sport. Same goes for Ultraviolet at GBP1,600 ($1,993 U.S.), which gets the Range Rover. The brand already has plans to expand the fleet with the new Defender, and plug-in hybrid versions of the Discovery Sport and Range Rover Evoque The only noted repair item not covered is windshield replacement, which carries a GBP150 deductible. The splashy rework in England comes shortly after Mercedes-Benz shuttered its Collection service here in the U.S. On trial for two years in Nashville, Philadelphia, and Atlanta, Collection couldn't get the traction Mercedes wanted.

Junkyard Gem: 1984 Jaguar XJ-S with Chevrolet V8 swap

If you wanted to do some conspicuous consumption during the 1980s, you couldn't do much better than the Series II Jaguar XJ-S. A big, decadent-looking coupe with a smooth V12 engine under its vast bonnet, a new XJ-S would have been just the thing to celebrate a fresh round of S&L looting or a Stinger missile deal with Adnan Khashoggi in 1984. The XJ-S cost plenty to keep running, though; when the third or fourth owner got tired of huge repair bills for V12 problems, a small-block Chevy V8 engine often got swapped in. Today's Junkyard Gem in Denver is such a Jag, with an early-1990s Chevy 350 residing in the engine compartment. While the good old Chevy 350 didn't purr quite as silently as the nicely balanced 5.3-liter V12, it got the job done. Some junkyard shopper had already grabbed the heads off this engine before I got to it. The block casting number indicates that the engine began life in a 1987-1995 car or truck. The small-block Chevy is a common swap for Jaguar XJs, going back to the 1960s.  The cylinder-head buyer tossed the heavy intake manifold on the roof, which would be a junkyard no-no on a nice car. This car's body isn't so nice, though. It appears that some sort of aftermarket hood scoop once lived atop these layers of body filler and pop rivets. The interior looks decent enough, though the varnish on the dashboard wood shows signs of excessive Colorado sun exposure. The MSRP on this car began at $34,700, or about $87,300 in 2020 dollars. You could get a new Cadillac Eldorado Biarritz coupe that year for just $23,737, though the real competition for the XJ-S was more likely to be a Mercedes-Benz S-Class or BMW 6 Series with two doors. The 1984 BMW 633CSi went for $39,120, while the Mercedes-Benz 500SEC cost a staggering $56,800 that year. How the mighty have fallen! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. You can't buy the race car, but you can buy V12 power wrapped in soft leather and paneled in rare wood. Featured Gallery Junked 1984 Jaguar XJ-S View 22 Photos Auto News Jaguar Automotive History Coupe Junkyard Gems