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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

2019 Jaguar F-Pace SVR First Drive Review | Magnificent beast

ST. TROPEZ, France — Summarizing a new car in just two words is a wicked challenge, but here goes: Magnificent beast. That's the nickname Jaguar's engineering team gave the 2019 F-Pace SVR, and ... spoiler alert ... it's actually a damn fine descriptor for the 550-horsepower sport ute. The hot-rod SUV genre has been endlessly expanding, pioneered by the likes of the Porsche Cayenne. Recent contenders like the Alfa Romeo Stelvio Quadrifoglio and Mercedes-AMG GLC 63 keep the competition on its toes by busting Nurburgring Nordschleife lap records that shamed supercars from just a few years ago. The Jaguar F-Pace SVR arrives a tad late to the high-speed party. Previously available with as much as 380 horsepower from a supercharged V6, the new SVR plays ball packing a 5.0-liter V8 beneath its vented hood. The supercharged mill punches 550 hp and 502 lb-ft through an eight-speed ZF automatic. Power is routed to all four wheels, naturally, but the SVR is also the first F-Pace to get torque vectoring thanks to an electronically controlled rear differential. Also aiding the F-Pace through the corners are stiffer springs, reprogrammed adaptive Bilstein dampers, 12-inch forged aluminum wheels and a brake-based torque vectoring system. Additional go-fast goodies include lift-reducing aero, better engine ventilation, and larger four-piston front and two-piston rear ventilated brakes housed in larger 21-inch wheels. The F-Pace SVR's cabin offers more sporty austerity than before. Slimmer, supportive 10-way adjustable seats echo the SUV's more focused road manners, as do aggressive color schemes, contrast stitching, and a suede headliner. Small touches also signal the sharper edges, including an F-Type-derived shifter in place of the mediocre rotary gear selector. It doesn't inherit Jaguar's latest dual-screen infotainment system, updated steering wheel, or second-gen heads up display, as does the recently updated XE sedan. The F-Pace SVR shares a similar tune to the 575-hp F-Type SVR, but the SUV's V8 fires up with a milder bark. A new exhaust valve adjusts its butterfly valves gradually, avoiding the "light switch" transition from quiet to loud. And speaking of loud, while the blarty exhaust note isn't as in-your-face as some of Jaguar's more vocal models, U.S. versions might be slightly raspier since the European model I was driving was equipped with a gasoline particulate filter that has a slight muffling effect.

Jaguar to offer high-performance SVR models like Land Rover?

At the Goodwood Festival of Speed this past weekend, Land Rover previewed its upcoming performance version of the Range Rover Sport. Only instead of wearing the R-S badge that adorns the most hardcore of Jaguar models, the performance SUV from JLR's Special Operations unit introduced the letters SVR. And now, it seems that badge is here to stay.
Following the Range Rover Sport SVR, a new report from Motor Authority now says that Jaguar Land Rover will use those letters to distinguish the top-of-the-line performance models from both marques moving forward. As such, we might expect SVR models of the upcoming Jaguar XE compact sedan and Land Rover Discovery Sport, as well as potential new performance models based on the new F-Type and next-generation XF.
If accurate, the move would seem to separate Jaguar in particular from the R-S badge that has adorned performance models like the XFR-S and XKR-S. Both Audi and Porsche use the letters RS to distinguish its most hardcore models as well (e.g. Audi RS7 Sportback and Porsche 911 GT3 RS). Whether the similarity was a factor in shifting to the SVR moniker, we don't know, but either way, we welcome the arrival of a new generation of Jaguar and Land Rover performance models - especially if they pack the 575-horsepower version of the company's ubiquitous 5.0-liter supercharged V8. Not incidentally, that delicious powerplant gained a couple of new engine bays to call home at Goodwood as well - it's not just found in the forthcoming Range Rover Sport SVR, it's found a home in the F-Type Project 7, too.