1988 Jaguar Xj Sc V12 Roadster,targa Convertible,35000 Miles,all Original on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar may join the FWD, small-car parade

Was it right for Chevrolet to detune the 1975 Corvette's base engine to 165 horsepower? Was Aston Martin wrong to make the Toyota iQ-based Cygnet? Is BMW crazy to be testing the new 1 Series with three-cylinder engines and front-wheel drive? It seems now, just as in the 1970s and 1980s, that emissions regulations and social considerations are driving some automakers to adopt unbefitting practices to maintain acceptance in the eyes of governments and consumers. Jaguar has jumped on the bandwagon, and is considering development of small, frugal, front-wheel-drive cars to help lower Jaguar Land Rover's average vehicle CO2 levels in light of tightening European emissions regulations, Autocar reports.
By 2020, the European Union expects the model range of every manufacturer to average 95 grams per kilometer, which is a new law passed by the European Parliament in April. Manufacturers who make more than 300,000 vehicles per year must meet these targets, and JLR is expected to be producing up to 700,000 vehicles per year by then. CO2 regulations after 2020 will only get stricter, as EU politicians already are talking about lowering CO2 levels to between 68 g/km and 78 g/km. (To put that in perspective, Autocar posits that driving a fully charged electric vehicle in Europe produces about 75 g/km when factoring in the power-generation infrastructure.)
Jaguar has some choices here, but so far they all have drawbacks. It could develop a new, compact chassis architecture for a line of compact vehicles, but the investment required for such a project could be prohibitively expensive. Jaguar has been looking into using the Land Rover Evoque platform for a small SUV, Autocar reports, but Land Rover brand manager John Edwards raises issue with such a plan, saying it may not be financially feasible.

Jaguar models could rev with inline-six engines again

Rumors are swirling once again that Jaguar might return an inline-six engine to its lineup. Autocar claims Jaguar Land Rover will use the modular Ingenium engine family to create a 3.0-liter straight-six. The new motor will replace the automaker's current V6. As with the Ingenium 2.0-liter four-cylinder, JLR will likely offer the powerplant in gasoline- and diesel-fueled versions. A rumor in May 2015 also suggested JLR would create an Ingenium-based turbocharged 3.0-liter inline-six and a 1.5-liter three-cylinder unit. According to Autocar, the engine bay in the XE, XF, and F-Pace can already fit the longer engine. The automaker isn't talking, though. "We can't comment on future product one way or another," company spokesperson Nathan Hoyt told Autoblog. Jaguar built much of its performance legacy with straight-six-powered vehicles. While the C-Type and D-Type were winning races with the engine layout, practically every Jaguar production model used them as well. Today, straight-sixes are less common. BMW continues to use them, and Mercedes-Benz reportedly also plans to offer one soon. While Autocar's report is still just a rumor, the move to an inline-six could be advantageous for JLR. For example, using an Ingenium-derived design could simplify manufacturing by allowing the company to build the powerplant in one factory alongside the 2.0-liter version. Returning to a design with such an important heritage for Jaguar would also make life easy for the brand's marketing team because it could link the new engine to past racing glory. Related Video: