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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar practiced the E-Pace barrel roll - wait, how do you practice a barrel roll?

Jaguar launched the E-Pace compact crossover by literally launching it into a barrel roll. But to get to the point where the company could do the stunt in front of the press naturally took plenty of preparation and planning, and the company documented much of it in the video above. It turns out that the early stages of preparing the stunt are about as entertaining as the stunt itself. The video spends a little time showing some of the computer modeling and designing of the stunt, but most of the video covers the practice runs done with a test car. Jaguar set up its prototype offset ramp for initiating the roll, and had a massive airbag set up for the test car to land in. And early on, to make sure the stunt driver wasn't hurt, they rigged up a Land Rover Evoque with autonomous driving equipment to do the first runs. Later the stunt driver took a few turns. The testing resulted in flips and tumbles you've only seen with Hot Wheels cars. It's so strange and fun to see a full-size car launched this way. Once the team finally had the jump pretty well dialed in, the stunt driver was able to test it launching from ramp to ramp, and then eventually do it in the production E-Pace at the crossover's reveal. Related Video: Image Credit: Jaguar Jaguar Crossover Luxury Videos jaguar e-pace

Ian Callum, Brian Johnson and Lord March pick 10 top Jaguars

An automaker with as rich a heritage as Jaguar is bound to create a few experts along the way... and some divergent opinions, too. So on the eve of the debut of the new XE, Jaguar brought together three experts to whittle down the long list of classic Leaping Cats to just ten.
For this gargantuan task, it brought in Ian Callum (who, as the company's chief designer, knows a thing or two about Jaguars), Lord Charles Henry Gordon-Lennox (the Earl of March and founder of the Goodwood Revival) and Brian Johnson - who may be better known as the frontman of AC/DC, but also a classic car enthusiast, collector and racer in his own right.
So what did the designer, the nobleman and the celebrity choose? The SS100, XK120 (namely number NUB 120), the C-Type that competed at the 1953 Mille Miglia, the D-Type that won at Reims, the Mk II sedan, the E-Type that served as the Geneva show car, the one and only XJ13, company founder Sir William Lyons' personal XJ6 S1, the TWR XJS touring car and the 1988 Le Mans-winning XJR-9.