1988 Jaguar Xj6 Base Sedan 4-door 3.6l on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2021 Jaguar I-Pace updates include better infotainment, faster charging

Jaguar grabbed an armful of features from the JLR corporate store to improve the 2021 I-Pace, including bits from Land Rover and more technology from the brand's Formula E campaign. Restrained exterior mods start with Atlas Grey tips on the grille mesh, three new color choices in Caldera Red, Portofino Blue, and Eiger Grey, new wheel designs, and 19-inch wheels replacing the 18-inchers on the base-model S. An optional Bright Pack affixes a chrome grille surround, satin chrome window surrounds, and splashes of Atlas Grey on the mirror caps and rear diffuser. The optional Black Pack claims more real estate, painting the rear badges in gloss black. A 3D surround camera system is standard for 2021. Even more ease for drivers comes with the ClearSight digital rear-view mirror that debuted on the latest Range Rover Evoque. A rear-facing, wide-angle camera mounted in the infotainment system's roof antenna can sends images to the inside mirror with the flick of a toggle.  The biggest convenience addition is the Pivi Pro infotainment system that arrived with the new Land Rover Defender, replacing the Touch Pro Duo unit. A 12.3-inch digital gauge cluster pairs with the carryover 10-inch upper and five-inch lower instrument panel screens. Intended to reproduce the smartphone experience on larger screens, a backup battery gets the navigation initialized quickly, and zooming needs no more than a finger pinch. The "flat" menu structure puts oft-used functions on the home screen, and cuts in half the steps required to input a destination compared to the Touch Pro Duo. Android Auto and Apple CarPlay come standard, as does 4G data enabling live traffic, in-unit Spotify and other listening apps, and swift over-the-air updates. Wireless phone charging with signal boost is optional. On top of Pivi's algorithms to learn the best routing and stay quiet during parts of a route that the I-Pace travels regularly (why don't more systems do this?), the 4G support means continuously updated info on EV chargers along the route. Which brings us to hardware and software changes in the powertrain, courtesy of Formula E. Its 394 horsepower and 234 miles of range are unchanged, but the ease of getting that range does. Instead of the 7-kW, two-phase onboard charger, the 2021 I-Pace packs an 11-kW, three-phase charger. Plugged into an 11-kW wall box charger, range grows by 33 miles every hour, compared to 22 miles every hour with the 7-kW system.

Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.