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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Rising aluminum costs cut into Ford's profit

When Ford reports fourth-quarter results on Wednesday afternoon, it is expected to fret that rising metals costs have cut into profits, even as rivals say they have the problem under control. Aluminum prices have risen 20 percent in the last year and nearly 11 percent since Dec. 11. Steel prices have risen just over 9 percent in the last year. Ford uses more aluminum in its vehicles than its rivals. Aluminum is lighter but far more expensive than steel, closing at $2,229 per tonne on Tuesday. U.S. steel futures closed at $677 per ton (0.91 metric tonnes). Republican U.S. President Donald Trump's administration is weighing whether to impose tariffs on imported steel and aluminum, which could push prices even higher. Ford gave a disappointing earnings estimate for 2017 and 2018 last week, saying the higher costs for steel, aluminum and other metals, as well as currency volatility, could cost the company $1.6 billion in 2018. Ford shares took a dive after the announcement. Ford Chief Financial Officer Bob Shanks told analysts at a conference in Detroit last week that while the company benefited from low commodity prices in 2016, rising steel prices were now the main cause of higher costs, followed by aluminum. Shanks said the automaker at times relies on foreign currencies as a "natural hedge" for some commodities but those are now going in the opposite direction, so they are not working. A Ford spokesman added that the automaker also uses a mix of contracts, hedges and indexed buying. Industry analysts point to the spike in aluminum versus steel prices as a plausible reason for Ford's problems, especially since it uses far more of the expensive metal than other major automakers. "When you look at Ford in the context of the other automakers, aluminum drives a lot of their volume and I think that is the cause" of their rising costs, said Jeff Schuster, senior vice president of forecasting at auto consultancy LMC Automotive. Other major automakers say rising commodity costs are not much of a problem. At last week's Detroit auto show, Fiat Chrysler Automobiles NV's Chief Executive Officer Sergio Marchionne reiterated its earnings guidance for 2018 and held forth on a number of topics, but did not mention metals prices. General Motors Co gave a well-received profit outlook last week and did not mention the subject. "We view changes in raw material costs as something that is manageable," a GM spokesman said in an email.

Jaguar F-Pace 300 Sport, 400 Sport create new trims below SVR

Jaguar has introduced two new F-Pace trims in the UK, one of which we expect to make it our way. Dubbed the F-Pace 300 Sport and F-Pace 400 Sport, they also welcome Amazon Alexa integration to the whole F-Pace range. Both Sport trims come standard with gloss black roof rails, privacy glass, and the Black Pack that dresses the badges, bumpers and intakes, sills and greenhouse trim in gloss black. A set of 21-inch wheels is also standard, the Style 5105 design also in gloss black. A 22-inch Style 1020 forged wheel in either gloss black or with satin black inserts or gloss silver with contrasting inserts. Inside, the Sports get Ebony Suedecloth headliners lording over Windsor leather slimline performance seats and Satin Charcoal Ash veneers, plus premium cabin lighting with 30 available colors. The F-Pace 300 Sport is powered by the automaker's Ingenium 3.0-liter six-cylinder diesel mild hybrid with 296 horsepower (300 PS) and 479 pound-feet of torque. This is the one we don't expect to make land in the U.S. The F-Pace 400 Sport would be the one for us, assuming it leaps the Atlantic. The F-Pace Sport models follow the creation of the E-Pace Sport last year, and that trim on the smaller crossover didn't come to America, hence the uncertainty. Back to the matter: The F-Pace Sport 400 is powered by the Ingenium 3.0-liter straight-six gasoline mild hybrid with 395 hp (400 PS) and 406 lb-ft. Prices in the UK start at GBP62,250 ($80,900 U.S.) for the D300 AWD Auto 300 Sport, and GBP68,520 ($89,050 U.S.) for the P400 AWD Auto 400 Sport. The duo add Alexa voice control to their infotainment suites, the ability to request anything online or change the temperature in your second bedroom at home now officially an F-Pace thing. Jaguar says it will add Alexa integration to every F-Pace globally that's fitted with Pivi Pro Infotaiment via an over-the-air update. Wireless Android Auto and Apple CarPlay are now also standard.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.