2012 Jaguar Xj L Navigation Bowers Wilkins Blind Spt Rear Camera Dual Moonroofs on 2040-cars

Auto blog

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Reliving the Jaguar XJ220 with a father-son duo

Jaguar may have canceled the C-X75 project, but there was a time when the Leaping Cat marque did make supercars. Sure, there were the XJR-9 and XJR-15 homologation specials made by TWR, but more famous was the XJ220. Although its reign may have lasted only a year before the McLaren F1 came along, for a brief time in the early 1990s, the XJ220 was the fastest car in the world – which is even more impressive when you consider that it was only powered by a 3.5-liter twin-turbo V6 when its rivals were using mostly V8s and V12s. That makes the XJ220 a rather noteworthy supercar from the dawn of the 200-mph era. The thing is, while Jaguar has come to embrace the XJ220 as an exceptional part of its history, it doesn't have the time or energy to devote to servicing the 275 that were made between 1992 and 1994. So it turns to Don Law Racing. The father-son team – made up of a master mechanic and his hot-shoe offspring – is tasked with keeping the XJ220 alive both in body and in spirit, and do so with a great deal of well-deserved pride. Drive went out to their workshop in Staffordshire to tell their story.

Jaguar XK and F-Type meet for final sibling faceoff

There's nothing that real, dyed-in-the-wool car geeks love so much as to say "Old Car X is actually a lot better than New Car Y." For reasons that defy both logic and science, we all (your author included) are able to, almost simultaneously, bitch about needed advancements in current vehicles and then bemoan character lost in the next crop.
Mitsubishi Evo models have been supremely prone to this bifurcation of opinion in recent years (ask an Evo IX fanboy about the Evo X sometime... ), and performance cars wearing WRX, Mustang, and M3 badges have been deeply subject to it, as well.
The Jaguar XK and F-Type are not exactly in the same one-model, generational-changeover form as those mentioned above, but that doesn't mean that there aren't defenders of both the old dog and the new joint. Autocar seeks the truth of the matter in this new video, and we're just happy to come along for the ride. May the best sib win.