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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar F-Type greets US, shows off range of personalization

While the debut of the XFR-S is likely fresh on everyone's minds and browser windows, the other big story of late at Jaguar is the F-Type coupe and convertible. Originally unveiled in Paris, the LA show was the first opportunity that the sub-XK performance machine will be seen Stateside. However, it was not just the same news that we first heard in Paris, as Jaguar used LA to showcase its newly available "Black" design pack.
This styling package includes gloss black finishes for the grill surround, side vents, a flat-bottomed sport steering wheel, gloss black interior touches, and instrument panel rings. This package is available with Ultimate Black, Polaris White, Italian Racing Red, Rhodium Silver, Grey and Firesand (seen above) body colors.
The Black pack can be had on either the 3.0-liter supercharged V6 model, or the 5.0-liter supercharged V8 version. Specific additional "Black" tweaks are available based on which derivative you select. Specifically, a gloss-black rear valence is a V6-only modification.

Are you the Jaguar F-Type Coupe R-S?

It's no secret that Jaguar is working on a fixed-roof version of the F-Type roadster, but now it looks like it's also developing a high-performance model for said coupe. Captured sharpening its claws at the Nürburgring, this F-Type Coupe prototype could very well be an R-S or even a more track-ready R-S GT variant.
Our biggest clue suggesting the latter are its massive brake rotors with bright-yellow calipers - similar pieces are also found on the recently introduced XKR-S GT. This would make sense, since a report in May said that Jaguar is looking to create a full line of R-S GT models in a similar fashion as the Mercedes-Benz AMG Black Series. Missing from this prototype, though, are the telltale aero add-ons we seen on the XKR-S GT - go-faster bits like the latter's front fascia winglets and rear wing, though this model is obviously still being developed. Regardless of what this new grippier, quicker kitty is called, we say "Yes, please."