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2018 Jaguar E-Pace launches with a barrel roll

After months of testing – some of which we caught in spy photos – and a little teasing, Jaguar has officially entered the compact crossover space with the launch of the 2018 E-Pace. And it was a fairly grand entry, too. Instead of the usual move of driving the car onto the stage or pulling off the sheet, Jaguar did a barrel roll in the E-Pace to hail its coming. Yes, Jaguar did a 270-degree corkscrew jump with the E-Pace, launching it 50 feet through the air to earn it a Guinness World Record for the "Furthest Barrel Roll in a Production Vehicle." It's similar to the stunt the automaker pulled for the launch of the F-Pace, which entered the world with a record-setting loop. The Jaguar E-Pace is smaller than the F-Pace, and seats five. It's available with a pair of 2.0-liter turbocharged inline-four gasoline engines mated to a nine-speed automatic transmission. The base motor makes 246 horsepower and 269 pound-feet of torque, and puts that power to the ground via a standard all-wheel-drive system. The R-Dynamic version ups the output figures to 296 horsepower and 295 pound-feet, comes with a pair of paddle shifters, and gets the Active Driveline AWD system. Both drivelines can transfer almost all the torque to either the front or rear axles, depending on the driving situation, but the Advanced Driveline can disengage AWD, sending power to just the front axle to save fuel, and does more to keep the car stable in dynamic driving. The E-Pace also offers an optional Configurable Dynamics package that allows the driver to select Normal or Dynamic modes, which affect throttle, transmission, and steering response. The optional Adaptive Dynamics system provides variable suspension damping based on the driving mode. Drivers can select driving modes through the E-Pace's JaguarDrive control, choosing from Normal, Dynamic, Eco, as well as a Rain, Ice and Snow mode for low-grip conditions. Inside the car, the E-Pace is equipped with a 10-inch touchscreen infotainment system that has a customizable home screen. Two premium Meridian audio systems and a head-up display are available. All models have a feature that allows the owner to check on the vehicle remotely. The E-Pace also offers 4G Wi-Fi, and a connected navigation system that offers real time traffic and parking information. The E-Pace starts at $39,595. The R-Dynamic version begins at $48,245. Jaguar will also offer a limited E-Pace First Edition at a price of $54,545.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2018 Jaguar XJ stars in 'Game of Drones'

Looking for a fun way to put the its 2018 XJ in the spotlight, Jaguar turned to a fresh form of racing. The automaker placed three of the long-wheelbase XJL models in a studio, and surrounded them with illuminated, door-shaped gates. Then Jaguar brought in a pair of professional drone racers to compete in the glowing circuit, which includes pass-through of the rear of the XJL cabins. The drone pilots, donning VR headsets, sat in the rear of the 575-horsepower version of the XJL, the Jaguar XJR575, and launched the drones from the trunk of the car. They raced the drones through the gates and through the cars at speeds of up to 60 miles per hour. "The course was a great test, but the fact we were able to go at such speeds proves how much space the doors of the Jaguar XJL gave us," said the winning drone pilot, Brett Collis. "Despite having to fly through the cabin, we were still pushing the drones to their top speeds." The "Game of Drones," as Jaguar dubbed the race, took place at Alexandra Palace in London, but the automaker is bringing similar experiences to more locations. Jaguar plans to go on an "Art of Performance Tour," where it will bring drone and Smart Cone driving challenges to the public, free of charge.