2009 Jaguar Xf Luxury Leather Navigation Sunroof Power Seats Memory Seat on 2040-cars

Auto blog

Jaguar could replace two of its slow-selling sedans with a compact hatchback

Jaguar needs a home run, and it might merge the slow-selling XE and XF into a single model in a swing for the fences. The company is considering several ways to replace its two smallest sedans, and one option on the table is filling the gaps they'll create with a compact hatchback that would take Jaguar into a segment it's never been in before. Nothing is official yet, and Jaguar still hasn't ruled out developing a direct successor to each model, but British magazine Autocar learned at least two other options are being evaluated. Julian Thomson, the company's design boss, suggested their spot might be filled by a city-friendly hatch that would stretch about 177 inches from bumper to bumper, a figure that would catapult it into a segment dominated by the Audi A3, the BMW 1 Series, and the Mercedes-Benz A-Class. It would lure a new set of customers into the company's global showrooms. "I'd love to do smaller cars, and it feels as though the time is right. Jaguar needs a global product that could appeal to younger buyers, and more females as well," Thomson the publication. Although that's simple on paper, it's a lot more difficult to achieve in real life. "It's a tough sector. You need big numbers, which means big factories, and a big organization to sell them. But that's definitely where I would like us to be." Jaguar would need to find a cost-effective way to build the model. Developing an architecture from scratch is one possibility, though it's an expensive one for a company whose financial foundations are shaky at best. It could use its new MLA platform if it's flexible enough to underpin a small car, or it could ask BMW — which it's linked to via several on-going partnerships — to use the front-wheel-drive UKL architecture found under the aforementioned 1. One point the original report doesn't address is that, while a hatchback in the vein of the A3 would do well in Europe, it would fall flat on its face in the United States. That's why Audi, BMW, and Mercedes-Benz all added a trunk to their Euro-flavored hatches for American buyers who prefer three-box sedans. Jaguar would either need to do the same, meaning it would replace two sedans with a hatchback turned into a sedan, or it would end up giving up thousands of sales in one of the world's largest car markets, which would be counterintuitive. Another possibility floated by Autocar is replacing the XE (pictured) and the XF with a compact sedan described as eco-focused.

First Ride: 2014 Jaguar F-Type [w/video]

Shotgun In Coventry's First Sports Car In Decades
For every car, there is a passionate group of fans who love it, and the F-Type already has a few million rabid followers. These are fabulous things, sports cars, and we're very happy that Jaguar is making one again. Finally. (Before you start relishing the prospect of correcting us, the XK is really a grand tourer, not a sports car.)
The main question, however, will be whether someone in a position to buy a lifestyle-enhancing yet impractical F-Type will do so in the face of more established competitors from Porsche, Aston Martin, Mercedes-Benz, Audi and BMW. The last time Jaguar built a true two-seater sports car (1974 E-Type; the last of the XJ220 limited run in 1994 doesn't count in this league), most of today's new buyers were too young or may not yet have been born. At any rate, the F-Type has a lot of work to do for the brand beyond just selling itself.

Submit your questions for Autoblog Podcast #323 LIVE!

We're set to record Autoblog Podcast #323 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #323
Lamborghini Veneno