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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

2017 Jaguar XE 20d Quick Spin

Base models rarely get their due in the press. Big-engine, high-horsepower variants get all the headlines, but the junior version is what sells in volume. We're just as guilty here at Autoblog, with both a first and second drive of the Jaguar XE in supercharged V6 guise, and barely a mention of the entry-level, 2.0-liter diesel. So, in Perd Hapley style, the Jaguar XE diesel is the model of the Jaguar XE we're going to discuss. Yes, the volume model of the Jaguar XE is a diesel, at least for now. A turbocharged 2.0-liter gas engine, wearing the 25t badge, will arrive after the XE's early 2016 on-sale date. Oil-burners and volume are not a thing in the United States, except for heavy-duty pickup trucks. Despite that apparent contradiction, the XE 20d could find some converts. Driving Notes The biggest clue to the engine's fuel source is the tachometer, which only counts to 6,000. But you wouldn't know from the fast throttle response or the way revs climb when you mash the accelerator. All 180 peak horsepower come at 4,000 rpm, and the 317 pound-feet of torque are available from 1750 to 2500 rpm. Really, this engine is smooth. Credit the low 15.1:1 compression ratio, which also helps make the engine's aluminum construction possible. The surge of power from the turbo builds steadily instead of kicking in all at once. Jaguar's engineers focused on friction reduction with a fanatical devotion, all in the name of efficiency. One key feature is the offset crankshaft. That is, the crankshaft is located to the side of the cylinder centerline. This reduces the side load forces during the firing cycle. In the manual transmission the gears are cupped to reduce mass. A pump sprays oil directly on the cogs, which cuts back on the total amount of fluid and cuts back on friction loss due to windage. No, the manual transmission isn't coming to the US. And yes, it's really good. Not just in the cliche journalist love for the diesel-manual combo, but objectively good. That smooth responsive nature of the engine is amplified when you get to choose your own gears. So we make due with the eight-speed automatic, the 8HP45 version of the ubiquious ZF box. The coolest trick here is a pendulum-style damper in the torque converter instead of a typical spring damper. When the torque converter is locked up this cuts down on torsional vibration between the engine and transmission. And that enables low-rpm cruising and higher mpg.

Jaguar readying SUV for Frankfurt debut

In an effort to target higher-volume vehicle segments, Jaguar is getting ready to introduce its first-ever crossover, and Autoweek reports that we could see it debut at the Frankfurt Motor Show in September. We've heard in the past that the new Jaguar crossover could carry the name XQ, but the report also mentions that the Q-type name is still in the running (now wouldn't Audi just love that?).
A little more clear than the crossover's name, AW says the cargo-friendly Jaguar should ride on the same platform as the upcoming Jaguar XS compact sedan rather than using a Land Rover platform. As for the on-sale date, it still sounds like the XS will hit the roads first in 2015 with the crossover model due out in 2016.