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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Check out Harry Metcalfe's 1978 Jaguar XJ 5.3 V12 Coupe

Jaguar may have built its business producing luxury sedans, but it also made some superb coupes over the years, from the XK120 through the E-Type, XJS and XJ220 to today's F-Type. The automaker has largely steered clear of turning its four-door models into two-doors, but there was a time when it did exactly that. And Harry Metcalfe, former editor of the British car magazine Evo, just happens to have one in his garage. Based on the Series II XJ sedan, the XJ Coupe was long and elegant – something along the lines of what you might see today in the form of the Mercedes S-Class Coupe, but smaller and built the better part of four decades ago. With only around 10,000 of them made, the pillar-less XJ-C was much rarer than the more iconic E-Type, and even fewer of them packed the 5.3-liter fuel-injected V12 engine. That makes the former Evo editor's ride a rather scarce one indeed, and well worth checking out in his latest video clip.

Jaguar F-Type convertible rally car might be the coolest F-Type ever

The Jaguar F-Type is a sweet sports car. Rally cars are awesome. Put the two together, and you have one seriously cool ride, which is exactly what Jaguar did. The company took two F-Type convertibles and turned them into rally-ready race cars. They're built to commemorate a 1948 XK 120 that took home several European rally victories, and they share some of the visual tweaks of the Checkered Flag Edition F-Type. These custom Jags likely won't see serious competition, but they're certainly built to handle it. They have FIA-certified roll cages, racing seats, harnesses and a fire extinguisher. The suspension features three-way adjustable rally shocks and soft springs for rough roads and, as shown above, jumps. Brakes are upgraded with slotted rotors and four-piston calipers at all four corners. There's a hydraulic handbrake and a limited-slip differential that should make sliding around corners much easier. Interestingly, these F-Types use the entry-level turbocharged four-cylinder engine. The engines also haven't been upgraded at all, so they make the standard 296 horsepower. As such, this F-Type is only in the running for being the coolest version ever, rather than running away with such a commendation. Sadly, it appears Jaguar will only ever build these two examples. But we bet that someone could replicate one without too much difficulty. That someone could perhaps even start with a V6 or V8 convertible, giving it more power and a way better sound to enjoy through that open-air roll cage. Related Video: