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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar XF gets performance-look R-Sport trim

If you're looking for all the style of a sports sedan but without the added expense of springing for a full-on performance model (and keeping it fed with fuel and fresh tires), most European automakers will gladly hook you up with an all-show, no-go package. BMW has its M-Sport aero kits, Audi its S-Line, and Mercedes its AMG Sport packs. And now Jaguar is getting in on the action with the launch of the new R-Sport line.
Set to be introduced on the XF at the Geneva Motor Show, the R-Sport trim at least some of the flash of the XFR or XFR-S but with a more economical engine and a relatively accessible price of entry. (This is, after all, still a Jag.) The XF R-Sport is distinguished by a sportier front bumper, side sills, rear spoiler, 17-inch wheels and unique badging to set it apart from any "ordinary" Jaguar XF. The interior is upgraded as well, and there's an optional black styling pack to take things even further.
Jaguar is offering the XF R-Sport in either sedan or wagon form with the 2.2-liter turbodiesel producing 161 horsepower and 295 pound-feet of torque, fitted with a spot-start system to make it a far more frugal option than the 5.0-liter supercharged V8 in the real deal. Although this version won't be coming to US as you see it here, Jaguar tells Autoblog it's always possible it'll produce a similar aesthetic treatment for the North American market - just don't count on such models arriving under diesel motivation. We'll take a closer look at them in Geneva next week, but for now, you can check out the gallery and press release below for an idea of what to expect.

Jaguar XE axed from U.S. market: And then there was one sedan

The Jaguar XE sedan will no longer be offered in the U.S. market starting with the 2021 model year, the company announced Tuesday, shifting the balance of its lineup in favor of ever-more-popular crossover models. With the discontinuation of Jaguar's compact sedan, the E Pace crossover becomes the brand's entry-level model.  "The 2021 model year lineup, with three SUVs, a sports car and a competitively priced luxury sedan, continues the evolution of Jaguar to specifically meet the U.S. market requirements, which today is made up of 66 percent SUV buyers in the luxury segment,” Jaguar North America boss Joe Eberhardt said in the announcement. “But the biggest impact on the product portfolio are the technology and interior design changes made across the lineup. These updates, and the repositioning of the Jaguar XF, will help our retailers grow our business in all segments.” And reposition it they did. For 2021, the midsize XF sedan will start at $45,145 (including $1,150 for destination) — $7,100 less than the 2020 model, corresponding to its rather significant overhaul. While the 2021 XF's interior got some much-needed upgrades, Jaguar made some fundamental changes to the XF formula. The midsizer is now only available with four-cylinder engines, as the supercharged V6 has been axed. The base engine is the turbocharged 2.0-liter four-cylinder making 246 horsepower and 269 pound-feet of torque. It's available with either rear-wheel drive or all-wheel drive. A version of this engine making 296 horsepower and 295 pound-feet of torque is optional, and it comes only with all-wheel drive. And not only is the XF now Jaguar's entry-level sedan, it's also the company's halo sedan. Yes, that's the long way 'round to saying that the XF sits alone in Jaguar's four-door lineup for the 2021 model year — and perhaps for longer — while we await the unveiling of the next-generation XJ, which is expected to debut as an EV.  Related Video: