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Junkyard Gem: 2001 Jaguar XJ8

After Ford bought Jaguar in 1989, the bosses in Dearborn finally got their hands on a storied luxury brand that would be taken more seriously than Lincoln outside of North America. A fresh infusion of dollars worked wonders to improve the quality of Jaguar's engineering and assembly, and development of a modern DOHC V8 engine immediately took a high priority. That engine made its debut in the 1997 Jaguar XK8, then went into the engine compartment of the very first production Jaguar sedan to get factory V8 power: the XJ8. Today's Junkyard Gem is one of that first generation of XJ8, found crashed in a Colorado self-service boneyard. The 1998-2003 XJ8 lived on the final iteration of the mid-1980s-vintage XJ40 platform, the X308. While this means that the X308 had chassis ancestry stretching back to the British Leyland era, Ford's money ensured that it would be built better than its predecessors had been during the cash-strapped bad old days. Exterior styling wasn't much changed from that of the XJ300. Inside, the old XJ40 dash finally went away for good, replaced by a design more appropriate for the new century. Jaguar couldn't compete with BMW and Mercedes-Benz on leading-edge chassis engineering, but its heritage was hard to top. The engine is a 4.0-liter DOHC V8 with variable valve timing, rated at 290 horsepower and 290 pound-feet. Ford should get credit for funding Jaguar's own engine instead of simply stuffing some member of its Modular V8 family in here. If you wanted a manual transmission in your XJ8, the answer was a firm no. In fact, Ford ended up using the 3.9-liter version of this engine in the Ford Thunderbird and Lincoln LS. The MSRP for the base 2001 XJ8 was $56,355, or about $98,725 in 2024 dollars. The 2001 BMW 740i listed at $62,900 ($110,190 after inflation) and the 2001 Mercedes-Benz S 430 cost $70,800 ($124,030 now). Perhaps the $51,745 BMW 540i and the $56,050 Mercedes-Benz E 430 ($90,649 and $98,190 in today's money, respectively) were more realistic sales rivals for the XJ8, though. This car's interior is a bit grimy but appears to have been in nice enough condition when it arrived here. What happened? This happened. On a near-quarter-century-old European luxury sedan, body damage like this usually results in the insurance company declaring the car totaled. Remember when Dennis Tito paid $20 million to become the world's first space tourist? Jaguar could have saved him some money. You'll never, ever lose it in the parking lot.

Jaguar F-Type coupe to cost more than convertible?

Jaguar may price the much-rumored F-Type Coupe above the F-Type Convertible, if a report from Australia's Drive is to be believed. What makes Jag think that such a pricing strategy would work? Porsche. Take a look at the German manufacturer's consumer site, and you'll notice that the Boxster is less expensive than the Cayman, despite being essentially the same car.
It's a fair point, and a price premium does a good job of emphasizing the sporting chops of the coupe over the open-air experience that normally entitles convertibles to higher MSRPs. It's unclear just how closely Jaguar will follow Porsche's example, though.
Both the Cayman and Cayman S boast an extra ten horsepower over a Boxster or Boxster S, and while this bump in grunt is negligible in every situation but an argument over which is "best," it isn't something to be ignored in the F-Type, particularly as cranking more power out of its supercharged engines should be a rather simple matter.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.