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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar Land Rover opening its first U.S.-based classic center in Georgia

Jaguar Land Rover Classic currently operates two of its Works Centres, one in Coventry, England and the other in Essen-Kettwig, Germany (pictured). Just in time for Pebble Beach, the English carmaker has announced that it will bring its first facility to the United States next year, having signed a deal to open the latest Works operation in Savannah, Georgia. To be located in the Crossroads Business Park near Gulfstream Aerospace, the facility will engage in the sales, service, and restoration of Jaguar and Land Rover vehicles out of production for at least ten years. The 150,000-square-foot Coventry site opened two years ago and is said to be the largest dedicated factory workshop of its kind (the largest unaffiliated shop is in the Philippines). Jaguar builds its continuation cars there, like the D-Type and XKSS, while Land Rover uses it to build the Defender Works V8. Shoppers can also buy vintage models off the showroom floor, a variation of the Certified Pre-Owned program called Works Legends, that come with a 12-month warranty. Or, Jaguar Land Rover will locate, restore, and maintain one of the classic company products that a buyer chooses. In the UK, a Land Rover Series 1 starts at around $90,000, a Jaguar E-Type starts at around $400,000. The 48,000 Essen-Kettwig center opened last year with the same brief, and the U.S. center can provide those services to the world's largest classic car market. Construction on the 75,000-square-foot complex is scheduled to begin next August, and the facility will include a 42-bay workshop and showroom. The automaker will invest from $10 to $15 million, and predicts more than $45 million in revenue. Savannah Economic Development Authority President and CEO Trip Tollison told The Savannah Morning News that JLR will hire 75 workers at a starting salary of $80,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Next Jaguar F-Type rumored to get BMW M-sourced 4.4-liter twin-turbo V8

Unless we're discussing the Porsche 911 or Chevrolet Corvette, trying to predict the future of any sports car out there would stump even Miss Cleo. Reportage takes a walking dead theme, as with the next-generation Audi R8. Or it delves a succession of intel from "reliable sources" on every possibility, each one wilder than and incompatible with the last. The newest turn in the rumor cycle for the next-gen Jaguar F-Type says Jaguar's coupe will be fitted with a BMW-sourced 4.4-liter twin-turbo V8. The gossip comes courtesy of Georg Kacher writing in Car magazine. It closes the loop Kacher opened in 2016 when, writing in Automobile, he said BMW was hammering out a deal to provide V8 engines for the top-end Jaguar and Land Rover products. The deal would put more money in BMW's pockets for an engine that's expensive to develop but doesn't sell in large numbers, while weaning Jaguar off the thunderous and thirsty Ford-sourced 5.0-liter supercharged V8. We haven't heard anything else about that deal in the meantime. Since Kacher says the next F-Type will come in 2020, it seems the coupe would be the first car in the JLR range to get BMW power — specifically, BMW M Power. The 4.4-liter V8 codenamed S63 by BMW, but supposedly codenamed Project Jennifer inside JLR, makes 560 hp in standard form, or 625 hp in the M division's Competition vehicles. The current F-Type R Coupe puts out 550 hp, the SVR Coupe puts out 575 hp. However, the cloud of F-Type rumors is wide and nebulous. The head of JLR North America said last year that every product launched after 2020 will have some form of electrification, and we haven't heard of any hybrid plans for the 4.4-liter S63 V8. The next BMW M3 is said to get some sort of hybridization, but that sedan uses an inline-six. When Road & Track spoke to Jaguar design head Ian Callum earlier this month at the Paris Motor Show, the mag asked about a hybrid F-Type. Callum said electrification "is not necessarily the plan," adding, "There's not a plan, to be honest with you." He said what he'd like to do is "a mid-engine-style electric car." When Auto Express reported on Callum's wish, the mag called the product "a hybrid mid-engine supercar" with " dreams of taking on the McLaren 570S and Audi R8," using a V6 engine and powertrain components from the I-Pace. As a pure electric or a hybrid vehicle, this could be a way to get a C-X75-inspired sports car on the road, but it's not an F-Type replacement in either soul or price.