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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Carlex Jaguar XJ Coupe restomod is neither British nor understated

The Jaguar XJ Coupe was already an unconventional Jag. The dramatically long two-door was built on a Series II sedan chassis and kept most of the styling in tact, just losing two doors and gaining a whole lot of subtle elegance. However, the customizers at Carlex Design have created an XJC that takes things to the next level (and maybe a few levels beyond that). Based in Poland, Carlex has a history of cranking out modified vehicles for well-off clientele. Past projects have included a race-inspired Land Rover Defender, a yachting-inspired Mercedes G63, an aggressively styled Hyundai Santa Fe, and a gargoyle-esque Ford Ranger. The Jaguar XJ Coupe is clearly a favorite, though. The newest XJC takes the British classic and gives it racier look. De-bumpered and widened with blister flares, it evokes a touring car racer from back in the day. Actually, it's more accurate to say this is what a modern restomod inspired by a fictional 1970s race car would look like, as the real XJ Coupe race cars didn't quite look like this. That's because the wheels are gigantic, big enough to bathe a medium-sized dog in. No in-period race car would have had saucers that large. And while the side view maintains faithful to the classic, its face betrays its era. Circle to the front end and LED headlights and afterburner-style high beams complete the Jag's four-eyed gaze. The original's elegant grille has been replaced with a toothy maw that would look more at home on a SEMA Jeep. Underhood the Carlex sports a V8 (of unspecified origin) delivering 400 horsepower. The company says its brakes are new, and that suspension and air conditioning are suitable for everyday use. The interior has been upholstered in what Carlex calls hand-aged leather. The deep brown color gives it the feel of a mahogany-walled boardroom. Aside from the fluting everywhere, the interior is fairly clean, and less busy than the original XJC's. If we had to pick we'd go with the unflared body of Carlex's old XJC design, but replace its Kardashian-designed dash with this one. Carlex didn't disclose price or production run, but only that a few examples would be built each year. Or, you can try to find one of Jaguar's original XJ Coupes, which were only produced between 1975 and 1978, with a run of fewer than 10,000 units over the four-year span. Given its obscurity it's kind of a strange car to restomod, but perhaps we in the U.S.

Jaguar testing facelifted XJ in UK

Europe's flagship luxury sedans don't go through their lifecycles quite as quickly as other models need to, but with the new Mercedes-Benz S-Class hitting the road, Jaguar must feel it's time for a little update for its XJ sedan. And as these spy shots demonstrate, that's just what it has in store.
Falling firmly in the subtle-facelift category (as opposed to the full refresh), the placement of the camouflage on this new XJ appears to be hiding new fascias front and rear. Reshaped bumpers, trunk lid, grille and air apertures seem to be part of the impending facelift, but for better or worse, those black rear pillars seem to be staying put.
While Jaguar's at it, we can expect some updates to the cabin as well, with upgraded infotainment, ambient lighting and such. But don't go expecting anything radical at this stage. The XJ has been on the market for about four years, and it'll be another few before it demands a complete overhaul.