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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

We should probably call this the Jaguar Fast Pace

Jaguar appears be working on a high-performance R variant of its slinky F-Pace crossover. But, it has done an excellent job of hiding that in these spy shots. There really are no visual indicators that this test car is anything special. The lights, grille openings, and even exhaust all appear to be standard-issue F-Pace. According to the spy photographer, what doesn't come across is the sound of the crossover, which he reports is quite loud, thus this strongly sounds like the F-Pace R. We expect at least 500 horsepower, and the ute could borrow the V8 from the F-Type R, or run a new, tuned-up version of the V6. We would lean toward the F-Type R V8. Since that engine has also been used in the performance version of the XF, which shares other powertrains with the F-Pace, it would likely be the easiest to drop into the crossover. We also aren't sure when this fast-paced F-Pace will come to market, but the wait probably won't be too long. Related Video: Featured Gallery 2019 Jaguar F-Pace R View 12 Photos Image Credit: CarPix Spy Photos Jaguar Crossover Performance jaguar f-pace

Jaguar's V8-powered F-Pace SVR gets quicker and meaner-looking for 2021

Jaguar is making several visual and mechanical changes to the F-Pace SVR for the 2021 model year. The modifications turn the SUV into a quicker, meaner-looking cat with an appetite for all things Cayenne-flavored. Power for the SVR still comes from a supercharged, 5.0-liter V8 rated at 550 horsepower, but its torque output increases from 502 to 514. Although that's not a drastic improvement, it's enough to lower the SUV's zero-to-60-mph time to 3.8 seconds (three-tenths of a second quicker than before), and to raise its top speed from 176 to 178 mph. Jaguar also gave the F-Pace the XE Project 8's torque converter, and a Dynamic Launch function that relies on driveline inertia to ensure the power flow to the wheels isn't interrupted when the transmission shifts. Revised suspension components and a retuned steering system complement the driveline tweaks. Engineers also developed a recalibrated braking system with an electric booster that improves stopping performance. All-wheel drive and an eight-speed automatic transmission linked to shift paddles continue to come standard. Stylists made subtle visual changes that add up to give the F-Pace a cleaner, sharper design while reducing drag by 35%. Up front, the hood now stretches all the way to the edge of the grille, the headlights gain two individual strips of LED accents, and the trim around the air dams on the lower part of the bumper has been reshaped. Out back, the lights ditch the hemisphere-shaped insert -- a nod to the F-Type -- for a completely horizontal design. The nip-and-tuck is aligned with the one Jaguar performed on the non-SVR variant of the F-Pace. In 2020 more than ever, technology is the yardstick used to measure luxury cars, so Jaguar invested a significant amount of time and money into making the SVR smarter and more connected. It added a 12.3-inch high-definition touchscreen for the Pivi Pro infotainment system, the ability to receive over-the-air software updates, a wireless device charger, and active road noise cancellation technology, among other features.  As the flagship of the F-Pace family, the SVR needs to look and feel suitably posh inside, and our time behind the wheel of the outgoing model suggests that wasn't always the case. Jaguar tells us it addressed this shortcoming. The 2021 SVR's interior gets a split-rim steering wheel, a redesigned center console with more storage space and a shorter gear selector, plus a new-look climate control panel.