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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar details new Ingenium four-cylinder engines [w/video]

When Jaguar lifted the veil on its new XE sports sedan earlier this month, it only revealed details on one engine - that being the 3.0-liter supercharged V6 in the flagship XE S. But we already knew that the British automaker's new entry-level model will offer many other powertrain options, and now it has revealed a little more.
Jaguar has been developing a new family of 2.0-liter four-cylinder engines it calls Ingenium, which will be offered in a wide array of configurations and specifications. In advance of its debut at the upcoming Paris Motor Show, the Leaping Cat marque has announced the specifications of the two diesel versions. The first will offer 161 horsepower and 280 pound-feet of torque and some of the best environmental credentials on the market. There will also be a more potent version with 177 hp and 317 lb-ft, which Jaguar says is "one of the highest torque outputs in the class." Either way, both versions feature variable exhaust valve timing, cooled low-pressure exhaust gas recirculation and selective catalytic reduction technologies to help meet the stringent Euro 6 standards.
That's all well and fine, but considering that Jaguar doesn't offer diesels in North America, the chances of these oil-burners making their way Stateside seem slim. But if you watch the video below, you'll also find basic specs on their gasoline counterparts as well. Like the diesels, they're turbocharged and displace 2.0 liters, but in petrol form, they offer 197 hp and 206 lb-ft of torque, or 236 hp and 250 lb-ft.

Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.