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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar Land Rover to cut $6.8 billion in costs

Jaguar Land Rover reduce costs by $6.8 billion and will push annual production volume to 1 million vehicles under a secret project called Leap 4.5, according to Reuters. The British automaker wants to achieve these ambitious goals by the end of the decade to compensate for the changing market in China and to counteract the price of meeting stricter emissions standards around the world. Leap 4.5 won't mean firing workers or cutting the automaker's $4.5 billion annual research budget. JLR will instead find savings by underpinning more models with modular platforms and by adjusting its supply chain. Future factories like the one in Brazil and the proposed plant in Slovakia also won't be affected by the new strategy. Globally, JLR continues to grow, and deliveries are up two percent through October 2015 to 390,965 vehicles. Business just last month was up 24 percent year-over-year to 41,553 units. However, the auto market's downturn in China has taken a bite out the automaker's success because volume dropped there 32 percent in the third quarter, Reuters reported. A global volume of 1 million vehicles will mean more than doubling 2014's 462,678 deliveries, but JLR has made significant investments to boost production recently. In addition to the future factories, it opened its first plant in China last year and an engine assembly site in the UK. The company also signed a deal with Magna Steyr in 2015 to build an upcoming model in Austria. Related Video:

Jaguar InControl Touch Pro Infotainment Review | Improved, but far from the best

The infotainment systems in Jaguar or Land Rover vehicles over the past many years have been a cause for concern. They’ve been slow to respond, lacking in features and lagging behind the high-tech luxury competition by a wide margin.  Software updates and newer, better hardware keep coming, though. That being the case, it's time to take another look at what the latest infotainment system from Jaguar can do and how it goes about its business. We happened to be in JaguarÂ’s freshest product on the market for this test, too, the 2021 Jaguar F-Type R. Watch out for a full test on that car soon. Jaguar names its tech the Jaguar InControl Touch Pro system, and itÂ’s running on every model but the ancient XJ. The refreshed XE is also distinctive in that itÂ’s running the Touch Pro Duo screen setup that replaces the vast majority of the physical climate controls with a touchscreen. To get a visual guide and watch the screen in action, check out the video above.  In addition to the central screen, we also dive into the fully digitized instrument cluster thatÂ’s become the standard for other Jaguar models. The F-Type gained the screen this year, and it operates similarly to all the others.  On the surface, JaguarÂ’s infotainment system is rather simple and modern. ItÂ’s a clean UI thatÂ’s free of the many frills and fancies you might find in a Mercedes or Audi. YouÂ’ll never get lost in a sea of menus or settings a la BMW iDrive, as Jaguar never allows you to dive several levels deep. ThatÂ’s good for simplicityÂ’s sake and makes operating the system a cinch once you learn where the functions are. JaguarÂ’s bottom row of frequently used items is a perfect place to start, because thereÂ’s a good chance that youÂ’ll rarely need to stray from this small subset of functions. Both Apple CarPlay and Android Auto boot right up via a wired connection. They worked without issue all week long in the F-Type without glitches or failures to operate. In fact, we were generally impressed with this infotainment system and the accompanying digital cluster. It was only plagued by the occasional stutter or long pause between clicks, but not as often as in past Jaguars and Land Rovers. Unfortunately, itÂ’s tough to keep up when the German competition seems to be running systems that are faster, more fluid and bursting with features. Admittedly, some of those features are things that may never be truly useful and add to their aforementioned complexity.