1988 Jaguar Xj Xjs 2d Coupe on 2040-cars

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Is this a Jaguar or Land Rover of the future? Yes, the near future

Jaguar Land Rover has unveiled a concept vehicle, Project Vector, that the company heralds as preview of future urban transport. The Project Vector is an EV, naturally, and is built on a skateboard chassis with all mechanicals under the floor. That provides for maximum space efficiency in the city-sized vehicle—JLR says it's roughly four meters long, which would make it about half a foot longer than today's Mini Cooper hardtop. It also allows for reconfigurability. The interior is accessed via dual center-opening sliding doors on one side. Four individual seats appear to be mounted on tracks and are shown facing in the same direction, but JLR also says the vehicle can be adapted for delivery use (presumably with most of the seats removed). Project Vector is described as "autonomous-ready," but for now it has a steering wheel and pedals. It's also claimed to be optimized for ride-sharing or private use. The vehicle was developed at the UK's National Automotive Innovation Centre, with the intention to make it a part of the "urban mobility solutions" in the "ecosystem of a smart city," according to JLR. The first such smart city will be Coventry, where an "urban mobility service" will be launched in 2021. Related Video:     Featured Gallery Jaguar Land Rover Project Vector Design/Style Green Jaguar Land Rover Transportation Alternatives Future Vehicles

2019 Jaguar XJ Collection Special Edition is a 300-unit curtain call

The current 2019 Jaguar XJ is effectively a lame duck, as we have previously reported production ended in July, 2019, and a new all-electric model is on the way. But before it's sent into the archives, Jaguar designed one last special-edition variant to celebrate the luxury sedan. It's called the XJ Collection Special Edition, and it's limited to 300 examples exclusively for the U.S. market. Matching the car's personality, the overall package is quite low-key. The exterior of the XJL can been draped in Yulong White, Santorini Black or British Racing Green (the obvious choice) and wears 20-inch five-spoke wheels with a satin gray finish. A "Collection" badge on the rear deck lid signifies the limited nature of the vehicle. The white or black models can be paired with Ebony/Ebony or Mineral/Ivory interiors, while the Green models can only be paired with an Ebony/London Tan interior. All examples will have door paneling in a gloss rich oak veneer with exclusive linear laser inlay. Jaguar also used "XJ Collection" branding on the metal tread plates, and an "XJ Collection One of 300" "intaglio" tags the dashboard. All 300 units start with the rear-drive long-wheelbase XJL Supercharged. That means all 300 have 470 horsepower and 424 lb-ft of torque, so its sleeper status remains. The XJ Collection Special Edition lists at $86,025, including destination.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).