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Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

Jaguar appoints Joe Eberhardt as North American President

Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.
Eberhardt joins JLR NA in a good, but challenging time for the company. It's fresh off the launch of the Range Rover Sport and Jaguar F-Type, which have been subject to rave reviews, and its overall sales are up 21 percent over 2012. Still, as Automotive News points out, the two manufacturers face a fight to become the equal of A-list competitors like BMW and Mercedes in the eyes of consumers.
"Joe brings a proven industry track record and valuable global leadership experience in luxury sales, service and marketing. We look forward to Joe leading our North American team in working with our retail networks to further grow the business and better serve our customers," JLR's group sales operations director, Andy Goss, said.

Here's the 2021 Jaguar F-Type reveal with Hot Wheels

UPDATE: The car has been shown in full. You can check out all the details in our reveal post here. The collaboration with Hot Wheels sprouted the reveal video that you can find above. Jaguar and Hot Wheels built a 761-foot long course with 44 corners in the Jaguar design studio. You can see the F-Type Hot Wheels cars go around it before meeting the life-size F-Type at the end. There’s a new Jaguar F-Type coming today, and the show is bound to be worth watching. Jaguar is revealing the sports car at 3 p.m. ET, and itÂ’s being done in partnership with Hot Wheels. We all know how dramatic and wild Jaguar reveals can be from its previous stunts. With Hot Wheels as a partner, this F-Type presentation is bound to be quite the show.  If youÂ’d like to see the latest teaser from Jaguar for the F-Type, check out our post here. The Hot Wheels loop-do-loop stunt is teased out, and we get a short glimpse of the car itself.  Spy shots have made it out to be mightily similar to the current generation of F-Type from a design standpoint, but thereÂ’s nothing wrong with that. Standby for a reveal soon. Jaguar F-Type Convertible 3 View 28 Photos