Free Shipping Cont. Usa Donohoo, Premium 1 Package, Cold Weather Package, Nav on 2040-cars

Auto blog

Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Jaguar calls a hot-rodded I-Pace a when, not an if

Jaguar showed the world what a high-performance I-Pace might look like when it unveiled the racing-ready eTrophy (pictured) in 2017. Though it's built exclusively for track use, the hot-rodded EV is teaching the British firm's Special Vehicles Operation (SVO) division valuable lessons about electrified performance, and those tricks will seep into a street-legal production model in the coming years. Michael van der Sande, the head of SVO, told British magazine Autocar that a high-performance I-Pace is more of a when than an if. Jaguar has amassed decades of sports car-building experience, and it's trying to reinvent itself as a purveyor of electric cars, so combining these two images into one seems natural. We're a little bit surprised it hasn't happened yet, though van der Sande warned the project hasn't started because SVO is busy making other, higher-volume cars with fatter profit margins. The eTrophy uses the same basic powertrain as the I-Pace, according to Autocar, but it receives a long list of chassis modifications that help it handle better than stock. The production model would receive more comprehensive changes, including a more powerful electric powertrain, but its body kit would certainly resemble the one worn by the eTrophy cars. Whether the hotter I-Pace would arrive as a limited-edition model, like the XE Project 8, or as a standard addition to the range is up in the air. Jaguar is aware that venturing into the high-performance electric car segment would force it to lock horns with Tesla, which offers jaw-droppingly quick versions of the Model S and the Model X. The California-based firm is currently planning to attempt a lap record on Germany's Nurburgring track with a triple-motored prototype of a car coming to production in 2020, so Jaguar knows precisely who to beat if it wants to secure ultimate bragging rights in the electric car segment.

Ian Callum wanted to call Jaguar's crossover X-Type [w/poll]

Jaguar raised some eyebrows when it announced that it would call its upcoming crossover F-Pace. But the British automaker didn't just pick the name out of a hat. Speaking with Auto Express, Jaguar's design director Ian Callum said the company entertained several possible nameplates for its first crossover, and that he personally advocated for resurrecting the name X-Type. The nameplate was, of course, previously used on the marque's entry-level sedan – the predecessor to the upcoming XE that was based on the front-drive platform of the Ford Mondeo and which was also offered with all-wheel drive. The connection with that much-maligned model is reportedly ultimately what dissuaded the company's marketing gurus from using the nameplate again, even if it might have been more suitable. Another nameplate Coventry reportedly considered was XQ, but the latter letter's use by rival Audi for its crossovers and by former sister company Aston Martin for its personalization range ruled the prospect out for the Leaping Cat marque. Auto Express notes a connection between the name F-Pace and Jaguar's 1960s ad campaign hailing its products as offering a combination of "Grace, Space and Pace." For his part, Callum didn't dismiss the possibility the slogan could could lead to additional models wearing similar nameplates like F-Grace or F-Space. What do you think – did Jaguar pick the right name for its first foray into the crossover market? Share your thoughts in Comments and cast your vote in our poll below.