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Jaguar Land Rover to skip 2016 Detroit Auto Show

Jaguar Land Rover won't attend the 2016 Detroit Auto Show in January because the automaker will shift its focus to other international shows instead, the company confirmed to Autoblog. "Following a review of our global consumer engagement program, the decision has been made not to exhibit at the Detroit show in 2016," said a company spokesperson told Autoblog. The story was first reported by Automotive News. JLR will continue to attend other US auto shows in Chicago, New York, and Los Angeles; plus those abroad in Geneva, Frankfurt, Paris, Beijing, and Shanghai. "We recognize that the Detroit show is a world-class Tier 1 auto show, however, we have had to make this decision to sharpen our focus as indicated," the spokesperson said. Detroit Auto Show PR Manager Max Muncey told Autoblog that the organizers already knew JLR wouldn't be there. "We are in discussions with other automakers to fill that spot," he said about using the open space. The show expects 70 percent of the floor plan in 2016 to be different from last year. The automaker used the 2015 Detroit Auto Show to announce diesel versions for several models, and it revealed the name for the Jaguar F-Pace there. JLR reportedly now has a plan to cut the equivalent of $6.8 billion in costs without firing workers and increase production to a million annual deliveries by the end of the decade. Related Video:

On Location in Montenegro with Jaguar

I didn't know much about Montenegro until just a few weeks ago, when Jaguar invited Autoblog to the country to test out the 2017 F-Pace. In case you missed our write-up, the vehicle is excellent. So, it turns out, is Montenegro. According to the all-knowing Wikipedia, "It has a coast on the Adriatic Sea to the southwest and is bordered by Croatia to the west, Bosnia and Herzegovina to the northwest, Serbia to the northeast, and Albania to the southeast." That's a dry way of saying that Montenegro is situated in a beautiful part of Europe, with mountains galore, glorious coastlines, and spectacular rocky cliffs that plummet into the Adriatic Sea. Getting to Montenegro is a bit difficult. There are two airports in the country, neither of which is particularly large or easily accessible. Driving can be a challenge, too; since most of the country is mountainous, there are exactly zero highways within its boundaries. There are, however, lots of winding two-lane roads with picturesque views and a ferry system to shuttle vehicles across some of the larger bodies of water. Montenegro is a great place to experience a vehicle like the Jaguar F-Pace, which offers great driving dynamics across a wide variety of road surfaces. And as you'll see in the video above, surfaces vary widely in Montenegro. If you want learn more about the 2017 Jaguar F-Pace, stick around for the second video in the playlist. Related Gallery 2017 Jaguar F-Pace: First Drive View 33 Photos Jaguar Crossover Luxury Performance Videos Original Video jaguar f-pace on location

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).