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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Jaguar Land Rover posts profitable quarter amidst big yearly losses

Jaguar has posted its first profit in quite some time, as the financial quarter ending on March 31 brought in a net income of $151.6 million. However, that is the light in the end of the tunnel, as full year results through March showed a $4.58 billion loss (GBP3.6 billion). The losses are again attributable to declining sales in China, with a whiff of the still-lingering Brexit process. While JLR's annual U.S. sales were up 8.1 percent, and U.K. sales improved by 8.4%, overall sales came down 5.8% to 578,915 vehicles. For April, Chinese sales nearly halved as they dropped by 46 percent. Earlier this year, JLR's woes caused its owner Tata Motors to post the biggest ever quarterly loss in Indian corporate history, at nearly $4 billion. JLR's CEO Ralf Speth stated that the company is "reducing complexity" and transforming its business by cost savings and cash flow improvements, citing the fourth-quarter profits as an example of the ongoing turnaround. Speth said JLR has already managed to deliver $1.59 billion (GBP1.25 billion) of efficiencies and savings. JLR says its turnaround program, dubbed Charge, will drive it to at least $3.18 billion (GBP2.5 billion) of investment, working capital and profit improvements by March 2020, and that it currently has $4.84 billion (GBP3.8 billion) of cash. Speth continued that JLR will "go forward as a transformed company that's leaner and fitter," and that the sustained investment in new products and technologies will drive future demand. There has been earlier speculation of Tata Motors selling JLR to the PSA Group, but as Autocar reports, Tata's financial chief again refuted these rumors. JLR also announced today that its CFO of 11 years, Ken Gregor is stepping down after 22 years with the company, and that he will be succeeded by JLR's Chief Transformation Officer, Adrian Mardell.

Jaguar XF Sportbrake teased in Wimbledon promotion

Until this moment, we'd only seen spy photos of the Jaguar XF Sportbrake. Now we get our first official look at the long-roof Jaguar with the above teaser photo. Pleasantly, this isn't an image of the car in shadows, but rather in full light. It happens to be a bird's-eye-view image, so there isn't much we can tell about the car aside from confirming it is indeed a wagon. That's not to say we can't tell anything, though. Close examination of the tail reveals that Jaguar has opted for more conventional, body-colored D-pillars. This is a contrast to the previous XF Sportbrake that featured piano black D-pillar panels that were reminiscent of the ones on the XJ flagship sedan. Another interesting detail is that glass roof. There don't appear to be any seams along it, indicating that this is one massive, fixed panel. Odds are an opening variant is available, but that version probably won't have the same unbroken view of the sky. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We also get one other teaser of the XF Sportbrake via a video in which Ian Callum talks about lines with the head groundskeeper of Wimbledon. Apparently Jaguar is providing cars for this year's tennis tournament, so some kind of marketing tie-in was inevitable. The video is pretty much what you would expect, with Callum saying flowery things about different kinds of lines and the lines on Jaguars. But at the very end, a silhouette of the XF Sportbrake is shown on the Wimbledon center court. It doesn't show much, but it is something. You can check it out for yourself at the end of the video above. In addition to these teasers, Jaguar announced that the car will be available later this year. No regions were announced, but don't hold your breath for the US market. The previous version was never offered here, and now Jaguar has the American-friendly F-Pace crossover to satiate Jaguar buyers needing more cargo space. So we don't see much of a case for bringing it here. That being said, we would certainly be happy if it came to the States. Related Video: