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Jaguar to offer high-performance SVR models like Land Rover?

At the Goodwood Festival of Speed this past weekend, Land Rover previewed its upcoming performance version of the Range Rover Sport. Only instead of wearing the R-S badge that adorns the most hardcore of Jaguar models, the performance SUV from JLR's Special Operations unit introduced the letters SVR. And now, it seems that badge is here to stay.
Following the Range Rover Sport SVR, a new report from Motor Authority now says that Jaguar Land Rover will use those letters to distinguish the top-of-the-line performance models from both marques moving forward. As such, we might expect SVR models of the upcoming Jaguar XE compact sedan and Land Rover Discovery Sport, as well as potential new performance models based on the new F-Type and next-generation XF.
If accurate, the move would seem to separate Jaguar in particular from the R-S badge that has adorned performance models like the XFR-S and XKR-S. Both Audi and Porsche use the letters RS to distinguish its most hardcore models as well (e.g. Audi RS7 Sportback and Porsche 911 GT3 RS). Whether the similarity was a factor in shifting to the SVR moniker, we don't know, but either way, we welcome the arrival of a new generation of Jaguar and Land Rover performance models - especially if they pack the 575-horsepower version of the company's ubiquitous 5.0-liter supercharged V8. Not incidentally, that delicious powerplant gained a couple of new engine bays to call home at Goodwood as well - it's not just found in the forthcoming Range Rover Sport SVR, it's found a home in the F-Type Project 7, too.

Jaguar redesigned the F-Type for 2021, and you can win one here

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment is necessary to enter or win this sweepstakes. See official rules on Omaze. Before it was redesigned for the 2021 model year, the Jaguar F-Type was one of the best-looking vehicles on the market. The same can be said for the updated version. What also hasn’t changed is the fact that, while it looks great, it sounds even better. Thanks to a supercharged V8 that makes 575 horsepower, the growl of the F-Type can be heard long before you see it coming. Oh, itÂ’ll turn heads. ItÂ’s also quite a bit of fun to drive too. And Omaze is giving one away.  Win a 2021 Jaguar F-Type R Coupe - Enter at Omaze HereÂ’s what we thought of the F-Type when we first drove it last summer: “Being behind the wheel of the V8-powered F-Type R also remains an absolute hoot. You sit low in the cockpit, looking out over the long hood — we couldnÂ’t see the end of it without raising the seat up a smidge. The round steering wheel is large for a sports car, and while the leather is supple and grippy, it was tough to find a position where our hands were comfortable and our fingers could reach the clicky metal paddle shifters. Two seat types are available on F-Type models, but the more aggressive “Performance” seats come standard on the R. TheyÂ’re plenty bolstered, but wide enough to not be restricting on longer journeys. “The supercharged V8 fires up with a loud snarl, but a new Quiet Start mode can tone it down by closing the valves in the exhaust at startup. Your next-door neighbors will appreciate this feature, as the F-Type R is one of the loudest vehicles with a factory exhaust weÂ’ve ever tested. The engine and exhaust dominate the experience of the car from start to finish. Volume levels range from extremely loud to how the hell is this legal?  “Jaguar claims 60 mph comes in just 3.5 seconds, so acceleration within the speed limits is short-lived. This engineÂ’s nature, the way it makes power, is the most alluring part of the acceleration. You donÂ’t have to wait that split second for a couple turbos to spin up. The power is simply here, and thereÂ’s zero disconnect between your right foot and the Jag bounding forward. DonÂ’t shift before max horsepower comes on at 6,500 rpm, either, as the feeling of forward thrust just gets stronger the more you wind it out.

Jaguar appoints Joe Eberhardt as North American President

Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.
Eberhardt joins JLR NA in a good, but challenging time for the company. It's fresh off the launch of the Range Rover Sport and Jaguar F-Type, which have been subject to rave reviews, and its overall sales are up 21 percent over 2012. Still, as Automotive News points out, the two manufacturers face a fight to become the equal of A-list competitors like BMW and Mercedes in the eyes of consumers.
"Joe brings a proven industry track record and valuable global leadership experience in luxury sales, service and marketing. We look forward to Joe leading our North American team in working with our retail networks to further grow the business and better serve our customers," JLR's group sales operations director, Andy Goss, said.