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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Nissan recalls Rogue, Pathfinder, Infiniti QX60 for seat issue

Nissan and Infiniti are recalling their 2023 Rogue, Pathfinder and QX60 SUVs and CUVs to address a potential defect in their seat frame welds that can allow the frames to fail in the event of a collision. The number of vehicles that potentially shipped with weak welds is rather small — just over 12,000 — but the issue could nonetheless lead to injury if a failure occurs during a collision.  "The driverÂ’s powered seat may not be fully secured to the seat frame on certain Nissan Rogue, Pathfinder, and INFINTI QX60 vehicles," Nissan's report to NHTSA said. "As a result of this issue, the seat frame welds may detach from the rear inboard seat bracket. If this condition occurs, it may increase the risk of injury to the occupant in the event of a crash. In addition, the seat frame assembly may not meet certain FMVSS 207 and FMVSS 210 requirements because of this condition," Nissan said.  Nissan says there's no easy way for customers to detect the issue ahead of time, and that its seats need to be inspected by a service tech to see whether it is properly secured. Dealers will be instructed to check the driverÂ’s seat rail clearance to the inboard seat bracket, and if necessary, the dealer will remove and replace the affected driverÂ’s seat cushion frame, NIssan said. The entire procedure should take less than two hours.  Owners of affected vehicles should look for notices to be delivered no later than June.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Infiniti Nissan Crossover SUV Luxury

Infiniti Q60 Concept previews sexy styling, twin-turbo V6

Okay Infiniti, this was worth the waiting and teasing. Behold, the Q60 Concept, the coupe that foreshadows a future production two-door while also introducing a new family of 3.0-liter, twin-turbocharged V6 engines. It's fair to say we like it very much. Of course, this is not our first unfettered look at the Q60 Concept. Infiniti's final "teaser" image showed off the final product, but now we can analyze it from all angles, including the lovely, almost S-Class Coupe-like rear end and the clean, fashionable cabin. The Q60 Concept's design, particularly in the swoopy profile, comes across as organic and muscular, particularly in the shape of the front fenders and rear haunches. The car's dead front view reveals a few styling details that were overshadowed by the angle of the teaser image, like the interesting ridge that runs from the grille into the powerfully domed hood. A fixed glass roof gives the cabin an open-air feel, while the overall layout is largely reminiscent of the current Q50 sedan, only with cleaner, updated materials that we wouldn't bet on making production. Thin sport seats look supporting and feature quilted leather bolsters, while a two-tone steering wheel spices up the driving environment. Under the Q60 Concept's hood is the same 3.0-liter, twin-turbocharged V6 that was first shown on the Q80 Inspiration Concept from the 2014 Paris Motor Show. According to Infiniti, the direct-injected six-pot will arrive in a production car within the next two years. In the Q60, a seven-speed automatic handles power delivery, although it's unclear if a similar gearbox would be used alongside the production engine. Other notable features on this sleek two-door include Infiniti's Direct Adaptive Steering system and the new InTuition system, which promises a "fully customizable digital environment." Of course, we'll have much, much more on the Q60 Concept tomorrow, when it makes it arrives on the floor of the 2015 North American International Auto Show in Detroit. Scroll down for the full press release from Infiniti. January 11, 2015 Infiniti Q60 Concept: Fusing exhilaration and power - Infiniti's precursor to a high-performance sports coupe - Unique proposition of striking styling and high-output powertrain in a premium package - Previews new family of powerful and efficient engines Hong Kong/Detroit – Infiniti has set out to captivate the imagination and exhilaration of sports coupe fans with the stunning Q60 Concept.