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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti is blazing an unconventional path to electrification

When it comes to electrification, Infiniti has a history of speaking a great deal but doing little. The Nissan-owned company's plug-in offensive will start in the 2020s, and it provided preliminary details about the technology that motorists can expect to find in showrooms in the not-too-distant future. Eric Rigaux, Infiniti's general manager of product strategy and planning, told Roadshow the firm's engineering department is putting the final touches on two forward-thinking electrified powertrains. The first one will run solely on electricity, while the second one will rely on a gasoline-powered generator to provide more range. Both are being developed to fit into a flexible new platform. Technical details about the electric setup remain vague, so we don't know how big of a battery pack Infiniti will use, or how many motors will draw electricity from it. However, Roadshow learned the gasoline-electric layout will never need to be plugged in, because a 1.5-liter, three-cylinder engine equipped with Infiniti's innovative variable-compression technology will produce the electricity it needs to run. The triple won't directly spin the wheels; it will channel the juice it creates to a battery pack. It's not a zero-emissions solution, but it's one that makes a lot of sense, because users won't need to wait for a charge, and they'll be able to drive for about 500 miles between fill-ups. The now-defunct Chevrolet Volt featured a similar drivetrain, but owners had the possibility of plugging it in. Infiniti won't give motorists that option; there won't be a plug anywhere on the car. Fluid-filled motor mounts and active noise cancellation will ensure the passengers don't feel or hear the triple whirring away. Meanwhile, two electric motors (one over each axle) will deliver between 248 and 429 horsepower; final specifications haven't been signed off yet. And, because power will come from gasoline, there's no need to integrate a bulky battery pack into the chassis. Infiniti's future gasoline-electric models won't require anything bigger than a 5.1-kilowatt-hour unit, which can unintrusively be stuffed under the trunk floor or sandwiched between the floor and the rear seat. Infiniti chose a crossover to inaugurate its battery-electric powertrain; the QX Inspiration concept (pictured) unveiled during the 2019 Detroit Auto Show shed light on what the model will look like.

2020 Infiniti QX80 refreshes its cabin, adds tech and safety features

After performing a nip-tuck on the Infiniti QX80's sheetmetal for the 2018 model year, designers have massaged the QX80's interior for 2020. The driver's cluster keeps the analog gauges but loses the previous, low-res digital information screen. A new seven-inch TFT display is tucked between the dials. The infotainment spread on the center console finally gets the real estate it deserves, an eight-inch touchscreen up top with a seven-inch touchscreen below. Android Auto and Apple CarPlay are standard, as is Wi-Fi hotspot capability. Above all that, the rear view mirror went to school to become the Smart Rear View Mirror, meaning it can operate as the usual reflective surface or as a monitor for the rear-mounted camera feed. It's an option on the entry Luxe trim, standard on the top Limited trim. New standard safety features on both variants include backup collision intervention, blind-spot warning, lane departure warning, and rear door alert. On the aesthetic side, a new Charcoal Burl wood interior trim with gradation joins two new premium exterior colors, Coulis Red and Mineral Black. For more intense ornamentation, Infiniti offers the Edition 30 package for 2020 with a black mesh grille and dark chrome trim on the front fascia, black mirror caps, more dark chrome on the tailgate finisher, stainless steel kickplates, and 22-inch dark wheels with black center caps. It's possible engineers will turn to the engine for the next update cycle. For now, the QX80 continues with the 5.6-liter V8 putting out 400 horsepower and 413 pound-feet of torque, shifting through a seven-speed automatic. It's a thirsty lump, the first version of the VK56VD engine hitting the market in the Infiniti Q45 of 2002, but QX80 fuel economy is in the ballpark with other full-sized, V8 competition.  As has happened for the past few years, prices go up for both trims. The Luxe starts at $66,750, a $1,250 bump over 2019. The destination charge also rose by $100 to $1,395; adding that brings the total to a $68,145. Opting for 4WD on the Luxe remains a $3,100 option. MSRP on the Limited goes up by $1,250 as well, totaling $92,845 after destination. Related Video: