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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2022 Infiniti QX80 Interior Review | Refreshed, but still behind

You might assume the 2022 Infiniti QX80’s interior is filled with outdated technology from when it launched here about 10 years ago, but thatÂ’s not entirely true. You see, despite the rest of the car carrying over from the previous model year, the 2022 model year QX80 enjoys a refreshed interior. While this interior is updated, thereÂ’s no need to get overly excited. Nissan put the Armada through a mid-cycle refresh last year, and the QX80 essentially cribs all of its new bits directly from the Nissan. WeÂ’ve already tested the Armada, so we had an idea about what to expect when the refreshed QX80 landed at our doorstep. Thankfully, for InfinitiÂ’s sake, the ArmadaÂ’s new interior is nice enough that it's largely acceptable in the more luxurious QX80. It features a new, high-res touchscreen, flashy plastics, a simple layout and vital tech like a wireless phone charger, USB-C port and wireless Apple CarPlay — unfortunately, Android Auto remains a wired-only affair. The new look of this tall and vast center stack doesnÂ’t jive perfectly with the QX80Â’s flowy, rounded interior design, but thatÂ’s what you get when part of the interior is updated and the rest is left to carryover. Straight, strong lines dominate the center stack, complemented by rectangular vents. Meanwhile, rounded wood trim flows out of this brutalist center stack in a jarring manner that makes the interior look like two different designers worked on it separately, then had their work combined.  Functionally, the new parts of the interior are just fine. The new single touchscreen and its supporting user interface is a welcome update over the old dual-screen infotainment system that's still found in other Infinitis (it had only just received that system for 2020). Its large, width-oriented and mounted higher for easy viewing, plus the presence of supporting physical knobs and buttons make vital controls easy to use and adjust. The odd storage compartment in the dash houses the wireless phone charger, and the 12V outlet is hidden in there alongside it. We enjoyed the presence of a wireless phone charger, but it didnÂ’t charge our phones quickly, and the phoneÂ’s movement on the mat would sometimes cause it to stop charging altogether. Surprisingly, the QX80 is fitted with a camera rearview mirror, which was a nice surprise to see.

Nissan looking to expand UK plant to build Infiniti Q30

With the Infiniti Q30 concept heading to the Frankfurt Motor Show next month and a future premium compact model heading into production at Nissan's Sunderland UK assembly plant, just connecting the dots tells us this new small Infiniti is headed for UK production. Backing this up, Reuters is reporting that Nissan is looking to expand the Sunderland plant by 25,000 square feet, while Automotive News Europe takes it a step further by almost confirming that the Q30 will be built alongside the Nissan Qashqai and Note.
The reports say that Sunderland is already the UK's biggest automotive plant, but the expansion will make it even larger with production capacity expected to rise from the current 500,000 units built each year to more than 550,000. There is no indication if the expansion will bring more jobs to the plant, which already employs around 6,000 people.