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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2023 Infiniti QX60 Review: Now worth checking out

Pros: Well-equipped; handsome interior; sharp exterior styling; solid towing capacity Cons: No hybrid option; cramped third row; there are better three-rows for the price The 2023 Infiniti QX60 is relevant and worth considering for the first time in a long while. It’s based on the proficient Nissan Pathfinder, and Infiniti brings a lot of good to the table with this three-row SUV. The design is immediately eye-catching, as the curvaceous body panels blend and wrap around this rear, giving it a very sleek and attractive profile. Plus, its beauty isnÂ’t just skin deep. Infiniti ditched the old modelÂ’s frustrating CVT for a nine-speed automatic transmission, and the result is a driving experience that better matches its luxury car badge. It would be nice if there was more than just the standard 3.5-liter V6 available — such as a hybrid or PHEV — but the single engine is at least a competent one with enough power for above-average towing capacity. Despite the QX60 being a perfectly competitive SUV these days, donÂ’t think that itÂ’s now a class leader. Other options in the luxury space such as the Acura MDX, Lincoln Aviator and Volvo XC90 would find their way into our garages before the QX60. Even non-luxury-branded alternatives such as the Jeep Grand Cherokee L or Hyundai Palisade/Kia Telluride in their top trims compete strongly against the QX60. The base models offer a plethora of standard equipment that many luxury manufacturers donÂ’t offer, so the best play Infiniti has to offer is in value. That said, if you want every luxury in the book, the top-trim Autograph delivers with gorgeous interior appointments and a high-tech cabin. ItÂ’s still tough to recommend the QX60 over others in this segment, though, as the over-$50,000 starting price puts it squarely in the sights of our favorite three-row vehicles. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features What's new for 2023? The QX60 was all-new last year, but Infiniti has a few updates for 2023. The wireless charging pad is now standard across all trims. A frameless rearview mirror is added, and the lower bumper accents are updated with new colors. Lastly, all QX60s will now have "Infiniti Premium Care" as standard, which includes three years of free inspections, oil changes and tire rotations.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.