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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Nissan built a Skyline that you can almost live in

The Infiniti Q50 is pretty long in the tooth, but parent company Nissan is still trying to keep things interesting. In Japan it's sold as the Nissan Skyline, and a new concept based on the luxury sedan converts it into a space you could actually live in.  The cumbersomely named Nissan Skyline Contemporary Lifestyle Vehicle Concept adds a slew of convenience features that you should never use while driving. When parked, however, they turn your car into a little living room. For example, there's a little smartphone holder that folds out from the steering wheel so you can prop your screen up and watch a movie. If that's too small a viewing surface for you, the center infotainment touchscreen can be removed from its dashboard perch and used as a tablet. And if that's still too small for you, there's a screen mounted in the headliner above the rear seats. How do you watch a screen in that location? Glad you asked. The front seats, headrests, rear bench and passthrough to the trunk all lay flat in one uniform surface sleeping area. When lying down, the screen will be right above your head. And should you get cold, the driver's door panel pops open to reveal a blanket while the cupholder has a heating element to keep a beverage warm. On the flip side, should you get hot, a button on the inside B-pillar activates the air conditioning so you don't even have to sit up to access the climate control. While awake, you can avail yourself of multiple table surfaces located around the cabin. One folds out from the center console like on a business class airplane seat. A detachable sun visor also turns into a table. Then get a little work done by plugging in to either the 100-volt outlet in the passenger side mirror or an on-board portable battery. Obviously you wouldn't want to get your nice jacket wrinkled as you lounge in the car, so the grab handle above the door expands into a hanger wide enough to keep your coat uncreased. Other clever storage options include an umbrella compartment in the door sill, a bin located in the headrest, and a hands-free kick-activated locker below the rear bumper where a diffuser would reside. Perhaps most superfluous of all is a trash receptacle located in the driver's side mirror. You'd still have to empty it when full, but at least smelly garbage would be outside the car. Oh yeah, there's one final viewing surface, the largest of them all.

Infiniti Q50 Eau Rouge revealed ahead of Detroit

As fast as Infiniti is on the track with its sponsored Formula One racecar, the automaker sure is taking its time releasing details for the Q50 Eau Rouge Concept. This performance- and aero-tuned version of the Q50 sedan is heading for a big debut at the Detroit Auto Show, and Infiniti just released a new image and some more info on what we can only hope is a glimpse at future Infiniti Performance Line (IPL) products.
Influenced by the Red Bull Racing program, Infiniti's design team gave the Q50 a substantial once over with the concept getting an entirely new body compared to the production version of the luxury sedan making it both lower and wider. Previewed by an earlier teaser, the face of the Q50 Eau Rouge Concept has a mean look with massive intakes and a carbon fiber splitter. This new image also shows off additional cues like the lightweight, 21-inch wheels as well as the carbon fiber roof, side sills and door mirrors. While we only get this single image of the Q50 Eau Rouge Concept, Infiniti promises a carbon fiber rear splitter, dual exhaust and a "large integrated rear spoiler."
There is still no word on what handling or engine upgrades are in store, but hopefully those GT-R-inspired hood vents are only a hint at something monstrous lurking beneath the hood. Check out the full press release posted below for a few more details on the car, but we expect Infiniti to drop some more info on the Eau Rouge Concept before its official debut.