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Infiniti lays out four upcoming models, electric future to dealers

Infiniti recently held a meeting in Los Angeles for approximately 200 of its North American dealers. Much of the talk was geared toward calming skeptical franchise owners about the brand's staying power. To bolster that argument, Infiniti corporate gave the retailers a sneak preview of upcoming models intended to liven up a portfolio that's largely seen as stagnant. As Automotive News reported, dealers were treated to a first look at two gasoline models and two electric ones. All four were either crossovers or SUVs. Firstly, an all-new QX80 is expected to debut for model year 2024. Infiniti plans to move it upmarket with a price tag north of $100,000 to compete with Cadillac and Lincoln. We would expect a starting price below the six-figure threshold, with only top trim models going over the line.  AN describes the QX80's exterior design as blockier than its predecessor's, with a new corporate grille. Details include "piano key" head and taillights as seen on the QX55, as well as Tesla-esque door handles that are flush with the paint when not in use. Using the next-gen version of the popular Nissan Patrol as its base, the flagship SUV will replace its 5.6-liter V8 with a twin-turbo V6 that puts out about 450 horsepower. That's 50 more than the V8, but should return better mileage than the current 15 mpg combined. Luxury features reportedly include an air suspension that lowers when parked to make climbing in and out less strenuous, a 24-inch display spanning the dashboard, and plenty of legroom for second- and third-rowers. Expect a summer 2023 debut.  An all-new model called the QX65 will be positioned as a Lexus RX rival. Though based on the QX60, which is itself based on the Nissan Pathfinder. It loses the third row for a more coupe SUV-like profile. It's described as having the grille of the upcoming QX80 but "shark fin taillights".  Infiniti was one of the first companies to proclaim an electric lineup within a certain timeframe. That date was 2030, but the brand now lags behind BMW, Lexus and others. AN's report has a new Q70 sedan going on sale by the end of 2026 as Infiniti's first all-electric model. Attendees recounted a design that takes off from where the discontinued Q70 left off but with proportions that include short overhangs and a longer wheelbase. A new lighting signature illuminates the full width of the car. Comparisons were drawn to the Tesla Model S and Porsche.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti Q50 Active Lane control is scarily self-driving

Occasionally, we post videos that require us to tell you not to try something at home. They usually involve some unsafe activity that requires a high-degree of skill and planning to achieve. This video, though, gets a more interesting disclaimer: Don't ever try this. Ever. Never ever. Period. Seriously, don't try it.
Some clowns in Germany decided to put the Infiniti Q50's Active Lane Control system to the test. For those not in the know, ALC can make small adjustments to keep the vehicle in the correct lane, a feature that's just starting to pick up steam. Instead of using it the way you're supposed to - with both hands on the wheel - these guys not only take both hands off the steering, but at one point climb out of the seat while traveling at freeway speeds, just to see how automated the combination of ALC and adaptive cruise control really are.
Yes, we've seen this sort of stunt before, but it was done in extremely controlled circumstances that didn't put the cars, the driver or any other motorists at risk and probably had appropriate emergency personnel on hand should the worst happen.