2009 Infiniti Fx35 Suv on 2040-cars

Auto blog

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

2019 Infiniti QX50 Essential Drivers' Notes Review | Variable impressions

The 2019 Infiniti QX50 is the brand’s second smallest crossover, and itÂ’s fully redesigned for the 2019 model year. Infiniti decided to use the stylish QX50 as a technology flagship, specifically using it to debut its variable-compression engine technology. It has since been shared with Nissan in the new Altima, but Infiniti got the new 2.0-liter turbocharged four-cylinder first. It makes a solid 268 horsepower and 280 pound-feet of torque, numbers that are very similar to the outgoing QX50Â’s 3.7-liter V6. However, the 2019 QX50 with all-wheel drive (as our tester is equipped) nets you 26 mpg combined to the old carÂ’s 20 mpg combined rating. Infiniti pairs the new engine with its continuously-variable transmission. We happen to be testing the absolute pinnacle of what a QX50 can be: the “Essential” trim level. The base QX50 Pure starts at $37,645, whereas ours towers up to $59,085. That steep price is thanks to the addition of several high-dollar packages, including the $7,500 Sensory Package. This is the price youÂ’ll pay to get the ultra-luxe interior that we happened to fall in love with. The Autograph Package added $2,000, netting us white leather with the blue suede accents. Then the ProActive ($2,000) and ProAssist ($550) packages provide all the advanced driver assistance features like ProPilot Assist. Take note that the frustrating steer-by-wire (DAS) system is also included in the ProActive Package. Assistant Editor, Zac Palmer: When fully optioned as our QX50 Essential tester is, this interior can mix it up with the best in the business. You may have to sell a kidney to afford it, but the quilted white semi-aniline leather, soft blue suede and light maple (real) wood is going to make it all worthwhile. Infiniti certainly nailed it on the materials, but the interior design and styling flourishes are executed just as successfully. There's a simplicity to the flatness and gently curving horizontal lines that feels so graceful and luxurious. I feel that I'd never tire of the cream, brown and blue color combination, though that light-colored leather means I'd forever be trying extra hard to keep it clean. All of this interior loveliness was almost enough to make me forget about this crossover's interior tech shortcomings. Infiniti hasn't integrated Apple CarPlay or Android Auto, and the stock infotainment system isn't nearly polished enough to warrant such an omission.