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2025 Infiniti QX80 First Look: Can it command a hundred grand?

NEW YORK CITY — If Infiniti has its way, the all-new 2025 QX80 will be the flagship SUV that leads NissanÂ’s luxury marque into a much-needed renaissance. By the time the 2025 QX80 debuts, the current generation will have been on the market for 15 years. The model dates to 2010, when it debuted as the QX56 (prior to InfinitiÂ’s naming system revamp). The QX56/QX80 received a lot of hate for avant-garde styling that appeared to have been birthed from an H.R. Giger space horror. The 2025 iteration tones that down significantly with fewer curves and more chiseled lines. As previewed by the QX Monograph concept, the complete absence of surfacing on the sides is as unfussy it gets. The nose retains InfinitiÂ’s trademark double-arch grille, inspired by the enduring stone bridges of traditional Japanese gardens. Similarly, its vertical slats are meant to evoke the spires of a bamboo forest. The new Infiniti logo is now 3-dimensional, with the “infinite road” dropping into the center like a black hole. Unlike a black hole, it illuminates in an eye-catching effect that, thankfully, feels less pretentious than MercedesÂ’ glowing stars. At the rear, a full-width taillight bar recalls lights reflected in water and is made up of more than 300 LEDs. The thin lights flanking the grille are DRLs, while the QX80Â’s real headlights are embedded in nooks just above vents on either side of the front fascia. Happily, those vents are functional, directing cooling air to beefy two-pot calipers and 13-inch discs. Likewise, the (finally de-chromed!) driverÂ’s side fender vent acts as a heat extractor. That heat is generated by a new twin-turbo 3.5-liter V6 that replaces the outgoing naturally aspirated V8. Mated to a 9-speed automatic, it hails from the same engine family as the GT-R supercar and makes 450 horsepower and 516 lb-ft of torque, a surge of 50 horses and 105 lb-ft. At the same time, Infiniti says it gets 20% better fuel economy. Many forget that beneath the predecessorÂ’s alien beluga sheetmetal was a solid luxury SUV with real off-road bones. It was built on the same platform as the Nissan Patrol, a hard-core 4x4 that competes toe-to-toe with the legendary Toyota Land Cruiser in foreign markets. Come 2025 the QX80 will continue to share a chassis with the new Patrol, albeit an all-new body-on-frame unit that Infiniti says has 57% more lateral stiffness than the outgoing model and 300% increased torsional stiffness.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti teases G-replacing Q50 ahead of Detroit debut

Preparing for the introduction of its new naming system and redesigned entry-level sedan, Infiniti has released a brief teaser video for the 2014 Q50. As a refresher, the Q50 is the replacement for the G37 sedan, and while we've seen spy shots of this car before, this video is our first detailed look at the production car.
All we get to see in the video is a shot of the headlight, but we get to see key elements like the stylish daytime running lights, crescent-shaped parking lights and adaptive low beams. The overall shape of the headlight is very close to what we saw earlier this year on the LE Concept. We have to wait until the Detroit Auto Show kicks off in a couple weeks to see the Q50's full design (although we're sure there will be some leaks before that point), but until then, check out the short video posted after the jump.