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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Nissan, Infiniti will each show a next-gen concept EV in Detroit

The chief designer for Nissan and Infiniti said Wednesday that both brands will debut concept electric vehicles at the 2019 North American International Auto Show in Detroit in January that will likely show off Nissan's next-generation electric drive systems and the evolution of the brands' EV design direction first hinted at with Infiniti's stunning Q Inspiration. Alfonso Albaisa, senior vice president of global design for Nissan, said the concepts will reflect a similar departure from standard vehicle proportions as the Q Inspiration. He would not say exactly what segment or segments the concepts would represent, but he dropped some hints at a couple possible powertrains for the concepts. Similar additional concepts will follow later in the year at the Tokyo Motor Show, he said. "The Q Inspiration kind of hinted at it and we avoided discussing too much about what's driving that car. Of course, we talked about VC-Turbo, which is also possible," he said in an interview with Autoblog. "But if you really look at the car, Q Insipiration shifted the cabin forward. It was the first one to break the [mold] of Infiniti. So how to still have this artistry and this sense of carrozzerie" (Italian for coachbuilding) "of Infiniti without kind of the stereotypical long hood and the cabin shifted back and the windshield has to go through the center of the front wheel, these golden rules." Infiniti debuted the Q Inspiration concept sedan in Detroit in January, with a swoopy, ghost-like design influenced by an archer shooting an arrow through the air, and innovative design features like an elongated cabin that expands interior space, a relative lack of chrome, and other features. It's powered by a compact variable compression turbocharged engine, which can change compression ratios on the fly to maximize efficiency and power, depending on the situation. But Albaisa said the two concepts for Detroit could feature Nissan's e-Power series hybrid technology, which has mostly featured in Japan, and which features small, isolated gasoline engines that exist only to charge the batteries, not drive the wheels. They will also feature a new generation of battery packs, which he calls a "magic carpet." "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more," he said.

Leopard walks in, shuts down a Mercedes-Benz plant

In recent months the auto industry has seen plant closures due to a host of reasons — parts shortages, recalls, natural disasters, and even a once-in-a-lifetime pandemic. Now it can add to that list the threat of an invading leopard. A Mercedes-Benz factory in Pune, India, was forced to halt production for a few hours when a wayward jungle cat wandered into the facility, When the 3-year-old male leopard was spotted inside the manufacturing unit of the factory, it caused a panic among workers, according to a release by rescue organization Wildlife SOS discovered by The Drive. The site was shut down for about six hours as a Wildlife SOS rapid response team from the Manikdoh Leopard Rescue Centre and the State Forest Department safely removed the curious cat. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The team's veterinary officers Dr. Nikhil Bangar and Dr. Shubham Patil carried out the rescue operation, tranquilizing the feline and loading it into a wildlife carrier. The rescue took about four hours, and Wildlife SOS reports that neither the creature nor any workers sustained injuries. The leopard was released back into the wild.  No one is quite sure how it got onto the factory grounds, but Wildlife SOS says that the forests in the surrounding region have one of the highest densities of leopards in the world. It's also suffering from rapid deforestation. That encroachment by humans has led to a decrease in the leopard's natural prey as well, so wildlife experts think it may have been looking for food.  The Mercedes plant builds the Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA, GLA, GLE and GLS for the Indian market.  We have a different theory. We believe that the cat was seeking to set the record straight with Mercedes. When the S 65 AMG debuted, Mercedes claimed it featured the world's first Road Surface Scan technology to detect pavement undulations and adjust suspension damping accordingly. The only problem with that claim: Nissan had the technology some 30 years earlier in several mid-80s models, including the Maxima and Japan's version of the Infiniti M30, which was called — you guessed it — the Leopard.