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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2019 Infiniti QX60 Drivers' Notes Review | Past its prime

The 2019 Infiniti QX60 is a three-row crossover from Nissan's luxury brand. It's based on the Nissan Pathfinder, sharing the same basic platform and powertrain. It sits near the top of Infiniti's lineup, above the new QX50 and just below the body-on-frame QX80. That said, the car-based platform underneath the QX60 means its actually more spacious than its truck-based sibling. Power comes solely from a 3.5-liter V6 making 295 horsepower and 270 pound-feet of torque. All-wheel drive is available, though our tester was a front-wheel drive model. The 2019 QX60 starts $46,795, but our tester has nearly $20,000 worth of options. The $5,000 limited package adds upgraded leather on the seats and steering wheel, dark wood trim, 20-inch wheels and chrome trim on the exterior. The $3,400 proactive package adds safety features like lane-departure warnings, blind-spot monitoring, backup collision intervention and adaptive cruise control. Other options include back-seat entertainment ($2,150), a wifi hotspot ($495) and the $3,500 sensory package (a Bose audio system, ventilated front seats, heated second-row seats, a motion-activated liftgate and a moonroof for the second and third rows). Editor-in-Chief Greg Migliore: I'm immediately struck by the interior. It's quiet and comfortable. The quilted leather on the door panels is almost decadent. Infiniti is really going for it with this kind of interior styling. Some might say it's a little bit much, but generally, I think the company gets it right. Same with the outside. Infiniti tries to make a statement, and this swoopy, creased design is reason enough to buy the QX60. Our tester has the 295-hp V6, which is plenty capable. There's a lot of torque steer with the front-wheel-drive setup. It's kind of fun, but not really the dynamic most buyers are going for it. Overall, I like the QX60. It's big, comfortable, luxurious and powerful. Get AWD, though, as FWD in the snow is a little squirrely in something this large. Road Test Editor Reese Counts: Unlike Greg and Joel, I wasn't bowled over by the interior. I couldn't find a comfortable seating position for the life of me. The bottom cushion wasn't deep enough and the back seemed to protrude out at odd points into my spine. The leather looks and feels OK, but that was my only highlight. The overall interior design looks fat and boring, especially compared to models from Mercedes-Benz and Lexus. Just look at some of the details like the vents and steering wheel.

Production Infiniti QX80 will be revealed at Dubai Motor Show

Back at the New York auto show, Infiniti showed the QX80 Monograph concept, which indicated what direction the updated production QX80 would go. At this year's Dubai auto show, we'll get to see how close the QX80 gets to the concept, since that's where the production car will debut. And thanks to some teaser images from Infiniti, we get a solid sneak peak at the SUV. Immediately apparent is that many key styling cues have made it to production, but the overall car has been notably toned down from the already relatively conservative concept. We're glad to see that the headlights have completed their trip up the front fascia, matching up better with the corporate trapezoidal grille and providing a wider, more aggressive look. The jutting, Leno-esque lower valence of the concept has been reduced to more modest proportions, but the basic shape of the lower grilles remains the same. It also appears that the fenders haven't been pumped up as much as the concept's. The mild redesign matches what will probably be very mild mechanical changes. Previous reports have said that the new QX80 will retain the same platform and powertrain as the current model. We wouldn't be surprised, though, if there have been some suspension tweaks and maybe a few extra horsepower squeezed from the current 400-horsepower 5.6-liter V8. Also, though Infiniti hasn't revealed when the SUV will go on sale, we would expect it to arrive at dealers early next year. Related Video: Featured Gallery 2019 Infiniti QX80 Image Credit: Infiniti Infiniti SUV Luxury Off-Road Vehicles dubai motor show infiniti qx80 infiniti qx80 monograph