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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Infiniti all but certain to produce Q50 Eau Rouge [w/video]

These pages are full of projects that automakers have tried to get moving but never quite managed to. And Infiniti has had its fair share, particularly when it comes to high-performance models. It's tried to drum up excitement with the Infiniti Performance Line and with its partnerships with Red Bull Racing and its star driver, but models like the G37 IPL and FX Sebastian Vettel edition never amounted to a real challenge to the likes of Mercedes-AMG and BMW's M division. There was talk of a sedan version of the Nissan GT-R to wear an Infiniti badge, but those rumors amounted to even less. The Q50 Eau Rouge, however, could finally be the ticket.
The concept debuted at the Detroit Auto Show a few months ago without an engine (or at least not one we were made aware of) but with all manner of carbon-fiber aerodynamic components. It then rolled in to Geneva with the beating heart of the GT-R - a 3.8-liter twin-turbo V6 tuned to 560 horsepower and 442 pound-feet of torque - and arrived in Beijing earlier this week in an even more evolved form. And according to the chatter coming out of China (whose financial hub of Hong Kong, incidentally, serves as Infiniti's home base), it's all but certain to be approved for production.
"At this stage it would take more to stop the car getting made than to start things," says Auto Express, citing an unnamed source. The finished product would look much like the versions we've seen until now, and while it would be available in an array of colors, that metallic blood red could emerge as Infinit's signature performance color.

Infiniti announces pricing for 2014 QX60 and QX70

With the exception of the G37, customers walking into Infiniti showrooms this summer are going to see a bunch of different names pop up as the automaker switches to its new Q-for-car and QX-for-crossover/SUV naming convention for 2014. The first of these renamed models are the 2014 QX60 (which replaces the JX) starting at $41,550* and the 2014 QX70 (which replaces the FX) priced at $44,950* (*prices do not include $995 for destination), and both are on sale now.
Compared to the outgoing models, the new QX60 (seen above, click to enlarge) lineup starts $300 more than the outgoing JX models (base and AWD), while pricing for the QX70 will remain the same as the trio of 2013 FX models (FX37, FX37 AWD and FX50). What is still unclear is how much the all-new QX60 Hybrid model will cost or how much option and package pricing will change, if any. Scroll down for more info on the new QX60 and QX70 crossovers.