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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

Next Infiniti FX to gain interior volume

The Infiniti FX, soon to be renamed QX70 thanks to the Japanese brand's convoluted naming scheme, is currently in the midst of its second-generation. And while we like the compact, sporty crossover's driving character a lot, it lacks the "utility" part of the CUV moniker. That lack of cabin space will be addressed in the future, though.
Automotive News recently sat down with Nissan's global design boss, Shiro Nakamura, to talk about the future of what he called "the icon of Infiniti." And while Nakamura-san admitted the FX/QX70's worth to the brand, its sales have long been something of a disappointment. "Exterior and styling-wise, it's very strong as an icon. But to be honest, its sales volume has not been as big as we wanted," a reality Nakamura believes is due largely to its tight cabin relative to its competition.
Finding the right balance might be difficult, though. The FX/QX70 is selling extremely well in both China and Russia, according to Nakamura, because of its looks. Altering that style in order to increase interior space risks alienating a new and important group of buyers for Infiniti. The designer put it best when he told AN, " It is selling well in China and Russia because it stands out. So we want to maintain that striking look." As it stands, we'll likely be living with the current vehicle for a few more years - AN doesn't expect the third-generation of the FX/QX70 to arrive until 2015 or 2016.

Infiniti lays out four upcoming models, electric future to dealers

Infiniti recently held a meeting in Los Angeles for approximately 200 of its North American dealers. Much of the talk was geared toward calming skeptical franchise owners about the brand's staying power. To bolster that argument, Infiniti corporate gave the retailers a sneak preview of upcoming models intended to liven up a portfolio that's largely seen as stagnant. As Automotive News reported, dealers were treated to a first look at two gasoline models and two electric ones. All four were either crossovers or SUVs. Firstly, an all-new QX80 is expected to debut for model year 2024. Infiniti plans to move it upmarket with a price tag north of $100,000 to compete with Cadillac and Lincoln. We would expect a starting price below the six-figure threshold, with only top trim models going over the line.  AN describes the QX80's exterior design as blockier than its predecessor's, with a new corporate grille. Details include "piano key" head and taillights as seen on the QX55, as well as Tesla-esque door handles that are flush with the paint when not in use. Using the next-gen version of the popular Nissan Patrol as its base, the flagship SUV will replace its 5.6-liter V8 with a twin-turbo V6 that puts out about 450 horsepower. That's 50 more than the V8, but should return better mileage than the current 15 mpg combined. Luxury features reportedly include an air suspension that lowers when parked to make climbing in and out less strenuous, a 24-inch display spanning the dashboard, and plenty of legroom for second- and third-rowers. Expect a summer 2023 debut.  An all-new model called the QX65 will be positioned as a Lexus RX rival. Though based on the QX60, which is itself based on the Nissan Pathfinder. It loses the third row for a more coupe SUV-like profile. It's described as having the grille of the upcoming QX80 but "shark fin taillights".  Infiniti was one of the first companies to proclaim an electric lineup within a certain timeframe. That date was 2030, but the brand now lags behind BMW, Lexus and others. AN's report has a new Q70 sedan going on sale by the end of 2026 as Infiniti's first all-electric model. Attendees recounted a design that takes off from where the discontinued Q70 left off but with proportions that include short overhangs and a longer wheelbase. A new lighting signature illuminates the full width of the car. Comparisons were drawn to the Tesla Model S and Porsche.