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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Sebastien Vettel testing Infiniti's production Etherea?

It sounds like Sebastian Vettel has had his hands full recently, juggling his Formula One racing career while moonlighting as the newly appointed director of performance at Infiniti. On that latter note, Autocar is reporting that Vettel has been testing a production version of the Etherea Concept at France's Circuit Paul Ricard.
There is still no word as to when we could see this car go into production or what it will be called (possibly the Q30), but it will likely share a platform with the Mercedes-Benz A-Class as a part of the Daimler/Renault-Nissan collaboration. The article also said that this future entry-level Infiniti would be produced at Nissan's Sunderland, UK plant.

2023 Infiniti QX80 gets higher base price and Amazon Alexa compatibility

Infiniti has released pricing information for the 2023 QX80, its biggest and most expensive SUV. The body-on-frame family hauler costs more than during the previous model year, but it gains a handful of additional tech features and the Infiniti Premium Care maintenance plan. Offered in three trim levels, the 2023 QX80 carries a base price of $74,395 including a $1,695 destination charge. That figure corresponds to the rear-wheel-drive Luxe model, but "entry-level" is a relative term: it comes standard with 20-inch wheels, a 13-speaker Bose sound system, leather upholstery and wood interior trim. For context, the 2022 QX80 Luxe cost $71,995 including a $1,395 destination charge. Pricing for the full range is as follows: QX80 Luxe rear-wheel-drive: $74,395 ($2,400 more than in 2022) QX80 Luxe four-wheel-drive: $77,495 ($2,400 more than in 2022) QX80 Premium Select rear-wheel-drive: $78,995 ($2,215 more than in 2022) QX80 Premium Select four-wheel-drive: $82,095 ($2,215 more than in 2022) QX80 Sensory rear-wheel-drive: $86,045 ($2,415 more than in 2022) QX80 Sensory four-wheel-drive: $89,145 ($2,415 more than in 2022) While prices are up across the board, which is par for the course, Infiniti expanded the QX80's list of standard features with Amazon Alexa compatibility and a haptic feedback function in the steering wheel for the lane departure warning system. And, like every member of the 2023 range, the QX80 comes with the Infiniti Premium Care plan that includes up to three years of inspections, oil changes, and tire rotations. Built in Japan, the 2023 Infiniti QX80 will reach dealers across the nation in the coming weeks. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.