Was: $31635 Now: $27451 Blowout Price, Leather, Navigation Backup Camera on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Hyundai performance boss hints at an Ioniq Electric N

There have been rumblings about what's next for Hyundai's N performance brand, and its chief has just dropped a big hint: a souped-up electric vehicle. Maybe an Ioniq Electric N hatchback? Sure sounds like it. Automotive News got Albert Biermann, head of vehicle testing and high-performance development for Hyundai and Kia, to spill the beans. "When we think of cars after 2021 for N, I think we cannot avoid electrification," he said. "We will have an EV sooner or later. It's just a matter of timing." Hyundai's N brand is still in its relative infancy. The Veloster N will be the only model available in the U.S., and it doesn't go on sale until later this year. It joins the Europe-only i30 Fastback N and i30 N hatchback, the former of which debuts in October at the Paris auto show and hits showrooms in Europe by the end of the year. Biermann said a fourth N model was already in his long-term budget and could be an SUV, which aligns with previous reports suggesting it could be either a 247-horsepower Kona N or a 271-hp turbocharged Tucson N. An electric N would be a surprise fifth model, and it could happen soon. "There's a car within the next two or three months that we probably have a chance to show to Vice Chairman Chung (Eui-sun) and our top management," Biermann told Automotive News. "Depending on what is the current mood and situation, we might get a spontaneous 'OK, go for it.'" The Hyundai Ioniq Electric boasts a 136 MPGe rating and a driving range of 124 miles from its 28.0 kWh battery. But it makes only 118 horsepower and 218 pound-feet of torque, so an N version would presumably upgrade those latter figures. By way of comparison, the Veloster N, which goes on sale later this year, delivers 275 hp and 260 lb-ft of torque from its 2.0-liter four-cylinder, while the specs on the standard Veloster are 147 hp and 132 lb-ft for the standard 2.0-liter four-cylinder and 201 hp and 195 lb-ft for the 1.6-liter turbo-four that powers the Turbo model. Biermann suggests an electric N would have an improved battery, bigger motor and inverter with more power. If Biermann's abbreviated timeline projection holds true, it sounds like we'll know more soon. Related Video:

Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury